The moment HIEUTHUHAI interacted with J-Hope was posted on Gala magazine's TikTok account - a channel with more than 15.9 million followers - Photo: FBNV
The Louis Vuitton Men's Spring Summer 2026 show took place on June 24 (local time) at the Pompidou Center, Paris (France), as part of Paris Fashion Week.
The event attracted the participation of many famous global stars. HIEUTHUHAI was one of the only Vietnamese artists attending. Therefore, information about the show is attracting the attention of the audience.
Join Tuoi Tre Online to review the feverish moments of the Louis Vuitton Men's Spring-Summer 2026 show.
Asian handsome men universe converges
The invitations to the Louis Vuitton Men's Spring Summer 2026 show arrived in the form of four dice. And the result was a glittering front row of epic proportions, with a host of global A-listers gathered in Paris.
Among them are Beyoncé - a rare star who appears at fashion weeks due to her busy tour schedule and J-Hope - a global ambassador with increasingly strong appeal after his solo tour, before his comeback with BTS.
From left: BamBam, Fourth Nattawan, J-Hope and Gong Yoo at the Louis Vuitton Men's Spring Summer 2026 after-show party - Photo: @fourth.ig
Among the international stars, HIEUTHUHAI stands out, bringing pride to the Vietnamese fashion community. The kimono-collared denim jacket combined with pumpkin-shaped cargo pants is reminiscent of typical Japanese workwear pants, completely matching his usual style.
This is a limited edition from the Rodeo Exclusive capsule - part of the Louis Vuitton Men Fall Winter 2025 collection, created by Creative Director Pharrell Williams in collaboration with close friend Nigo.
HIEUTHUHAI sat in the front row next to Thai actor Fourth Nattawat and took a photo with French soccer player Jules Koundé - Photo: FBNV
The moment the male rapper was in the same frame with J-Hope, Fourth Nattawat and sitting near many influential figures such as GOT7 BamBam & Jackson Wang, NCT Yuta, Gong Yoo was quickly shared widely on social networks, receiving many compliments.
Fashionistas in the Eastern Hemisphere stayed up all night watching the starry universe that Louis Vuitton painted at Place Georges Pompidou.
A collection that blends tradition and modernity
In the show, Creative Director Pharrell Williams brought Louis Vuitton menswear closer to practicality, without losing its characteristic freedom.
Inspired by the sophistication of contemporary Indian menswear, the collection was a visual journey that brought together culture, materials and silhouettes on a giant “Snakes and Ladders” chessboard catwalk designed by Studio Mumbai at the Centre Pompidou (Paris).
The collection is dominated by a fusion of traditional and modern, from soft leather jackets, short-sleeved shirts, sharp blazers to loose trousers and evening wear.
This can be considered Pharrell Williams' safest and most accessible collection for Louis Vuitton to date, in the context of LVMH Group looking to recover sales - Photo: Louis Vuitton
These designs show that Pharrell Williams is aiming for high commerciality, not only beautiful on the catwalk but also easily entering everyday life.
Still, there’s a touch of luxury for Louis Vuitton’s discerning clientele. Metallic coats, animal print suits, and designs studded with rhinestones, lace, and sequins are all done with a subtle touch of understatement.
In particular, the brown denim dyeing technique inspired by coffee beans, with white threads gradually revealed over time, brings a fresh approach to the familiar material.
Despite its highly commercial nature, the collection does not hesitate to include bold details, targeting luxury customers who love to stand out and be different - Photo: Louis Vuitton
Another notable feature is the appearance of images from the film The Darjeeling Limited (2007), embroidered and printed on the handbags, including the bag model that appeared in the film.
The music for the show was written and produced by Pharrell himself, and featured artists such as Voices of Fire, AR Rahman, Clipse, Doechii and Tyler, the Creator, making the show a comprehensive artistic experience where culture, connection and creativity converge.
Waiting for Louis Vuitton's first 'Friend of the House' in Vietnam
In the context of Louis Vuitton continuing its expansion strategy in key Asian markets and looking for local cultural representatives, the image of HIEUTHUHAI - a young artist with outstanding personal style, loyal fans and significant media influence - is considered a potential choice.
This trip to Paris can be seen as the beginning of a new journey. HIEUTHUHAI is not simply a guest of honor, he gets to wear limited edition outfits, sit in the front row, appear on the fashion house's Instagram Story...
Fans believe that the male rapper is facing the opportunity to become the first "Friend of the House" of Louis Vuitton in Vietnam.
Source: https://tuoitre.vn/hieuthuhai-lieu-co-tro-thanh-friend-of-the-house-cua-louis-vuitton-20250626092111847.htm
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