Fall Fair 2025: The Convergence of Growth and Innovation

Under the direct direction of the Prime Minister, the 2025 Autumn Fair is not only an annual trade promotion event, but has become a symbol of concrete action in the strategy of recovery and transformation of the growth model of the Vietnamese economy.

In particular, in the context of the global economy still facing many risks, slow recovery of domestic demand and reshaping of the supply chain, the Government's choice to promote domestic trade activities through the 2025 Autumn Fair means that recovery must be associated with innovation, development must go hand in hand with greening and digitalization, and growth must go hand in hand with trust and Vietnamese identity.

After years of world turmoil, when global markets were affected by inflation, geopolitics and climate change, Vietnam has clearly identified three pillars for growth: boosting production, developing the domestic market and expanding sustainable exports.

The 2025 Autumn Fair is therefore held at a pivotal stage when policies to support businesses, stimulate consumption and transform the economic model are being vigorously implemented. This is not only a trade promotion event, but also a "push" of confidence and psychology to clear the flow of goods, restore purchasing power and revitalize businesses after a period of adjustment and restructuring.

The atmosphere of this year’s fair reflects the Government ’s spirit of “taking people and businesses as the center”. Consumers do not just come to shop, but also to experience, interact, tell stories and co-create value with businesses.

When consumer behavior is elevated to consumer culture, Vietnamese goods are no longer just material products but become messages of trust, quality and national identity. That is the soft factor of economic recovery, which cannot be measured by numbers but determines the sustainability of growth.
Along with the stimulus effect, the 2025 Autumn Fair also has the value of "double leverage" to both promote domestic trade and elevate high-quality Vietnamese goods.

The gathering of hundreds of typical businesses from all regions, along with the participation of many big brands, has turned the fair into a center for connecting domestic value chains, where manufacturers, distributors and consumers meet on a modern trading platform. Vietnamese goods are not only displayed but also honored through product stories, technology and creativity in approaching consumers.

In particular, the combination of traditional trade promotion with digital platforms such as TikTok, Facebook, YouTube or national e-commerce platforms shows strong innovative thinking in promotion methods.

Vietnamese businesses can now spread their brands not only in the fair space, but also in the digital environment, reaching millions of consumers through short videos, livestreams, or interactive experiential stories. This approach is changing the nature of trade promotion from displaying goods to spreading cultural values, from on-site transactions to building long-term relationships with customers.

On a deeper level, the 2025 Autumn Fair reflects the digital thinking of trade promotion – one of the directions that the Ministry of Industry and Trade is vigorously implementing. Each booth is not only a physical space but also a “digital booth”, where data, images and online interactions are synchronized to expand the spread.

For small and medium enterprises (SMEs), which account for more than 90% of the total number of Vietnamese enterprises, this is a valuable opportunity to step onto the digital platform without being limited by space or cost. As data becomes the new raw material, technology becomes the new infrastructure of trade, the Vietnamese economy is shifting from a growth model based on labor investment to a growth model based on innovation and knowledge value.

Along with digital transformation, green development and sustainable consumption are the highlights of this year's Fair. Environmentally friendly, energy-saving products using recycled materials are prioritized for display, affirming Vietnam's inevitable direction that development does not come at the expense of the environment. Moreover, consumers come to the fair not only to shop, but also to receive and share the message of green living and responsible consumption. This is a profound change in development thinking where the economy, society and environment blend into a unified system of values.

Green development and high-quality Vietnamese goods are inseparable, because they are two pillars of a sustainable growth strategy. The presence of products that meet national standards, OCOP products (One Commune One Product Program), key industrial products and new technologies at the 2025 Autumn Fair will demonstrate the innovation capacity of Vietnamese enterprises. More specifically, when Vietnamese goods are told through cultural stories, spread through digital platforms and verified by actual quality, they will not only conquer domestic consumers but also create a premise to expand regional and global markets.

From a policy perspective, the 2025 Autumn Fair shows innovation in the State's trade promotion management method. The Ministry of Industry and Trade and relevant agencies are not only organizing a fair but are creating a modern promotion ecosystem, connecting trade, culture, technology and communication.

By mobilizing digital media platforms, KOLs, KOCs and the content creation community joined together to help the event become a comprehensive communication campaign for high-quality Vietnamese products. This is a testament to the innovative approach of the creative government, including the State paving the way, creative businesses, and accompanying society.

The 2025 Autumn Fair therefore not only creates a short-term impact in stimulating consumer demand but also opens up a long-term vision for Vietnam's new growth model. Economic recovery does not only come from public investment or fiscal policy, but also from market confidence, the vitality of domestic trade and the innovative spirit of Vietnamese enterprises. Not stopping there, when enterprises dare to invest in technology, consumers choose Vietnamese goods because of their value and the State creates a transparent environment, it is the foundation for an autonomous, green, digital and humane economy.

More than just a commercial event, the Autumn Fair 2025 is becoming a symbol of the convergence between tradition and modernity, between Vietnamese identity and the spirit of global integration. Each booth, each product, each story here is not just an economic transaction but a slice of the country's development journey, where commerce, culture and people blend together to create soft power for the Vietnamese economy in the new era.

Source: https://baotintuc.vn/kinh-te/hoi-cho-mua-thu-2025-diem-hoi-tu-cua-tang-truong-va-doi-moi-20251023150721976.htm