According to the official announcement from Apple, the company will open the online Apple Store in Vietnam from 9:00 a.m. on May 18.
Currently, Apple has been selling products in Vietnam through authorized licensed resellers. Now, the question is whether the company's online sales will affect domestic retailers and authorized Apple dealers?
Technology experts say that Apple would not be foolish enough to compete directly with its own powerful "henchmen" because retailers and agents have brought in huge revenue and contributed significantly to expanding the Vietnamese market. When Apple's online store comes into operation, it will help users choose all products in the company's ecosystem, from iPhone, iMac, iPad, MacBook... to accompanying accessories. This event also helps users in Vietnam conveniently access Apple products and services and benefit from the appearance of the online Apple Store.
At the same time, Apple's online sales will be very useful for "Apple" lovers because they can easily shop and receive timely support from a team of experts who are always ready to share professional knowledge in Vietnamese when needed.
Representatives of many retail stores and authorized dealers of Apple in Vietnam said that the appearance of the online Apple Store does not affect the market much and the company's ability to create images is the main thing.
Mr. Huy Nguyen, representative of the CellPhoneS chain of stores, said that the Vietnamese market is currently in chaos with iPhone prices. Apple opening an online store in Vietnam will help provide a standard price frame as a reference for the selling price of Apple products in Vietnam. Therefore, the appearance of an online Apple Store is not actually a big problem and will be good for consumers because they will have an official channel to compare prices and choose the right place to buy. This move by Apple also helps domestic retailers to review their own systems, thereby making adjustments in their operations and activities to improve the customer experience and retain them.
Many users are also looking forward to the fact that when Apple opens online sales in Vietnam, will the prices be lower than those of stores or authorized dealers? Business experts in this field say that normally the company will have a listed price and each store and authorized dealer will have attractive discount prices along with different programs to attract customers. Therefore, Apple's lower prices to compete directly with stores and dealers may not happen.
In addition, there is also a factor that is quite important that online stores cannot compete with authorized stores or agents. That is, technology products are special products, requiring practical experience, checking the form...
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