HONOR grew by 11%.

HONOR has just announced that it has become the fastest-growing smartphone brand in the world. According to data released by international market analysis firm Omdia, HONOR led the market with an 11% growth rate, surpassing major global smartphone brands.

The HONOR X9d becomes the ideal smartphone choice for the year-end shopping season.

In 2025, HONOR achieved a growth rate of +11%, the highest among the top 10 smartphone brands worldwide . This success is due to its development strategy of investing in technological innovation, continuously expanding its product portfolio, scale, and international markets. The fact that 50% of HONOR's sales will come from overseas markets in 2025, compared to less than 10% a few years prior, is the clearest evidence of the success of this strategy.

According to analysts, achieving this growth in today's fiercely competitive environment demonstrates that HONOR has a suitable strategy for both expanding into international markets and investing in technology, such as the HONOR Alpha plan with an investment of over $10 billion over 5 years to transform itself from a smartphone manufacturer into a global AI device ecosystem.

This significant investment demonstrates HONOR's long-term commitment and serious approach to the AI ​​era, a crucial foundation for growth in the next phase of the mobile technology industry.

Vietnam has been identified as one of HONOR's key markets in Southeast Asia. In a market heavily dominated by Apple (approximately 42% market share) and Samsung (21%), HONOR has chosen a unique path by exploiting a "blue ocean" based on a deep understanding of local culture and consumer behavior.

Through its rapid expansion of presence in major retail chains, diversification of its product portfolio, and unwavering commitment to durability and AI technology, HONOR is effectively reaching Vietnamese consumers. As a result, the company expects triple-digit growth in 2025, making a positive contribution to HONOR's overall growth in the region.

HONOR has been astute in positioning its phone lines to focus on durability and long battery life. HONOR doesn't directly compete with the iPhone 17 or Galaxy S25 Ultra in the ultra-premium segment in Vietnam. Instead, HONOR aggressively targets the 7-10 million VND price range.

One of HONOR's notable highlights in Vietnam in 2025 was the HONOR X9d, a smartphone that recorded impressive sales figures right from its initial launch. Just a few days after its release, the HONOR X9d achieved sales of tens of thousands of units, demonstrating a positive market reception...

KIM THANH

Source: https://www.sggp.org.vn/honor-tang-truong-11-post837913.html