This is the largest tea festival in Vietnam, jointly organized by Lam Dong Provincial People's Committee, Nam A Commercial Joint Stock Bank (Nam A Bank), Doi Dep Brand, Lam Dong Tea Joint Stock Company and Miss Cosmo Organization.

Discuss programs within the framework of the 2025 International Tea Festival.

The festival takes place from November 11 to December 7, with activities: Tea Expo - International tea fair and exhibition, Tea Summit - High-level conference on tea industry development strategy, Tea Fest - Grand music festival, Tea Connect - Tea diplomacy , Tea Carnival - Street festival and tea culture...

In addition, there are sideline activities: Tea Art - Artistic creation space about tea culture; Gen Tea - Competition about tea culture and startups for university students; Tea Culture - Incense offering ceremony and "National tea" offering to King Hung...

Mr. Mori Kazuki, General Director of Lam Dong Tea Joint Stock Company, spoke at the press conference.

Speaking at the press conference, Mr. Mori Kazuki (Japanese nationality), General Director of Lam Dong Tea Joint Stock Company, the co-organizer, affirmed: “Ladotea Company, with nearly 100 years of association with the Lam Dong tea industry, has witnessed the development journey of Vietnamese tea - from the tea hills hidden in the morning mist on the plateau until reaching out to the world . Throughout that journey, we always believe in the power of tea leaves and the connection between people. Lam Dong province - a place blessed by nature with fertile land, where people and nature blend together, throughout history has nurtured many rich tea lines such as black tea, oolong tea, green tea...

This is truly a land known as the “tea paradise”, where tea traditions and culture are still being preserved and developed. The World Tea Fest 2025 is organized with a clear vision and mission: Connecting cultures around the world through tea - building an international platform where tea becomes a common language of peace, cooperation and sustainable development.

Creating a global “Tea Bridge” - where cultural exchange and economic cooperation are spread, where tea is honored as a spiritual heritage of humanity and passed on to future generations, with a spirit of respect, harmony and diversity”

Scene of the press conference announcing the 2025 International Tea Festival.

The International Tea Festival - World Tea Fest 2025 is a key cultural and tourism event of Lam Dong, expected to set many new records for tea, a strategic step in positioning the Vietnamese tea brand, continuing to affirm the role and position of Lam Dong in realizing the vision of becoming the center of Asian tea culture, spreading the core value of "Vietnamese Tea - Vietnamese Soul".

News, photos; VU DINH DONG

    Source: https://www.qdnd.vn/van-hoa/doi-song/hop-bao-cong-bo-le-hoi-tra-quoc-te-2025-1011372