Cooperatives can “speed up” with AI

Many cooperatives have boldly applied AI as a support tool to improve production, marketing and management efficiency.

Representative of Hoa Le Clean Dragon Fruit Cooperative applies AI to product management and promotion

Mastering AI technology step by step

Hoa Le Clean Dragon Fruit Cooperative (Ham Thuan Commune) not only provides fresh fruit for export, the cooperative currently has 17 products processed from dragon fruit that meet OCOP 3-4 star standards and 5 typical rural industrial products. Ms. Nguyen Hoang Thu Huong - representative of Hoa Le Clean Dragon Fruit Cooperative said: "Before, I had heard of AI technology but did not know how to deeply apply it to production, business and product promotion. Recently, participating in a training course on AI application in trade promotion organized by the Department of Agricultural Product Quality Management and Rural Development of the province, I have applied a lot of knowledge into practice. For example, editing product images to make them sharper and more realistic when posting on digital platforms; writing attractive, focused promotional content thanks to the AI ​​tool suggesting more ideas".

In addition, AI also helps the cooperative access more dragon fruit care processes, how to use medicine and fertilizers reasonably and effectively. In the processing stage, she also learned many new formulas, creating a difference for the product.

Thanks to the training course, businesses and cooperatives have become familiar with tools such as ChatGPT, Canva, Google Gemini, Microsoft Copilot, etc. From there, they can apply them to writing sales articles, designing images, planning work or processing internal reports. Some content that used to take hours now only takes a few minutes to get suggested results, helping cooperatives save a significant amount of time and effort. Notably, some cooperatives have also begun to learn about the process of building "AI employees" - digital assistants that undertake specific tasks to automate work processes. A representative of a seafood business added that businesses are currently actively applying AI to tasks that were previously performed by humans, such as creating creative content, optimizing advertising messages, drafting campaigns and supporting sales.

Efforts in the digital technology race

While many AI tools are becoming more accessible and implementation costs are decreasing, cooperatives are boldly adapting to the race to increase product value, optimize operations and reach customers more effectively in an increasingly competitive digital environment. Businesses and cooperatives share that applying these tools helps cooperative management save time in many stages, creating conditions to focus resources on product development and trade promotion.

It can be said that although the collective economic sector, represented by cooperatives, is like a “latecomer but accelerating quickly” thanks to support from locally-oriented technology training programs. In particular, AI solutions are specifically designed to suit the small scale and flexible organizational model of cooperatives, making implementation not too costly but bringing great value.

However, it is undeniable that cooperatives are still facing significant challenges, especially in terms of digital infrastructure and human resources knowledgeable about new technologies. In the context of AI penetrating into all fields, the desire to learn and change step by step of cooperatives is clear evidence that technology is not only for organizations and corporations with large financial potential. Thanks to the right strategy and spirit of innovation, the right orientation and support, cooperatives in the province can completely "accelerate" in the digital age, contributing to renewing the appearance of the collective economy in the digital era.

Source: https://baolamdong.vn/hop-tac-xa-co-the-but-toc-voi-ai-381874.html