Isaac, Lien Binh Phat and artists welcome the new BOSS Collection

Welcoming one of the most memorable collections of 2025, BOSS organized an event from May 19 to May 25 at Saigon Center shopping mall, featuring 3 large banners (advertisements) bearing the BOSS and Aston Martin collaboration logo.

The event area displayed all the designs in the collection and a simulated cockpit for visitors to test their skills on the racetrack designed by Aston Martin. Thousands of visitors experienced the speed and Vietnamese fashion lovers also had the opportunity to gather to welcome the latest collection of the German fashion house.

Isaac, Liên Bỉnh Phát và dàn nghệ sĩ đón Bộ sưu tập BOSS mới - 1 — Vietnamese artists appeared at the event.

The collection launch ceremony was held at Saigon Centre shopping mall, with an impressive scale event, promising to attract a large number of customers to visit and experience the products.

Isaac, Liên Bỉnh Phát và dàn nghệ sĩ đón Bộ sưu tập BOSS mới - 2 — Appearing at the event, Isaac wore a masculine black outfit.

Expressing elegance in motion and inspired by luxurious warm-weather excursions, the new BOSS collection is crafted from lightweight, premium fabrics and innovative materials designed to ensure comfort and elegance on the move.

Isaac, Liên Bỉnh Phát và dàn nghệ sĩ đón Bộ sưu tập BOSS mới - 3 — Liem Binh Phat attended the collection launch event.

The BOSS x Aston Martin spring-summer 2025 collection focuses on exploiting high-end summer products, bringing luxury and comfort even to "dusty gentlemen" like Lien Binh Phat.

Isaac, Liên Bỉnh Phát và dàn nghệ sĩ đón Bộ sưu tập BOSS mới - 4 — Minh Hang is a rare female artist at the event night, she wore a unique cobalt blue dress.

Crafted from premium fabrics, the new BOSS collection features a selection of versatile tailoring, for occasions from formal to casual; with refined outerwear in a variety of fabrics, finishes and styles, suitable for different climates.

Isaac, Liên Bỉnh Phát và dàn nghệ sĩ đón Bộ sưu tập BOSS mới - 5 — Thien Minh is handsome at the event.

A range of easy-to-wear and simple T-shirts and polos, while BOSS's versatile trousers promise to be a top choice in the handsome photographer's wardrobe, alongside the elegant Aston Martin logo embroidered leather jacket. Not only limited to simple colors, the BOSS x Aston Martin brand color palette is refreshed and more vibrant for the spring/summer 2025 collection.