On August 6, according to data from the Vietnam National Administration of Tourism , in July 2025, the number of international visitors to Vietnam reached 1.56 million, an increase of 6.8% over the same period in 2024. In the first 7 months of 2025, the total number of international visitors reached 12.2 million, an increase of 22.5% over the same period last year.
Although July is the low season for international tourism, the number of visitors to Vietnam still recorded an increase of 6.8% compared to June 2025. In particular, the number of visitors from the European market increased sharply by 38%.
The number of international visitors to Vietnam in July 2025 increased sharply, especially from the Philippines and Cambodia.
In terms of means of entry, international visitors arriving by air accounted for an overwhelming proportion of 10.4 million, equivalent to 85.1% of total visitors, up 23.8% over the same period last year. Road transport recorded 1.6 million visitors, accounting for 13.4% and up 15.8%. Meanwhile, sea transport welcomed 183,900 visitors, accounting for 1.5% and up 11.1%.
In terms of market, China continues to be the largest source of visitors to Vietnam with 3.1 million arrivals, accounting for 25.5% of total international arrivals. South Korea ranks second with 2.5 million arrivals, equivalent to 20.7%.
The next markets include Taiwan (China): 737,000 visits, the US (522,000 visits) and Japan (380,000 visits).
The top 10 largest markets also include Cambodia, India, Australia, Russia and Malaysia. Russia is currently the largest market sending visitors from the European region, and ranks 9th in the list of leading markets.
In terms of growth drivers, the Asian region recorded an increase of 22.4%, mainly from Northeast Asian markets such as China up 45.7%, Japan up 18.2% and Taiwan (China) up 6%. Only South Korea decreased slightly by 2.5%.
Nearby markets in the Southeast Asian region also saw positive growth: the Philippines increased by 99.1%, Cambodia increased by 54.4%, Indonesia increased by 12.2%, Malaysia and Singapore both increased by 8.1%, and Thailand increased by 7.1%. Two potential markets, Australia and India, continued to grow well with increases of 15.1% and 42.5%, respectively.
The European market continued to record positive signals with strong growth in many countries, of which the Russian market increased the most, reaching 156.6%. The markets of the UK, France, Germany, Italy, Spain, Sweden, Denmark, Belgium and Norway increased from 14% to 26%.
Notably, the number of visitors from Poland and Switzerland increased by 44.8% and 15.8% respectively compared to the same period in 2024. This is the result of Vietnam implementing a short-term visa exemption policy within the framework of the 2025 tourism development stimulus program according to Resolution 11/NQ-CP of the Government .
According to the report of the General Statistics Office ( Ministry of Finance ), trade and tourism activities maintained positive growth, causing total retail sales of goods and consumer service revenue in the first 7 months of 2025 to increase by 9.3% over the same period last year.
Of which, revenue from accommodation and catering services increased by 15% and tourism revenue increased by 20%. Some provinces and cities recorded high growth rates, including Ho Chi Minh City increased by 19.7%; Da Nang (+18.6%); Can Tho (+14.8%); Hanoi (+12%); Hai Phong (+11%)./.
Source: https://nld.com.vn/khach-campuchia-philippines-den-viet-nam-tang-manh-196250806175538881.htm
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