“Echoes of Lac Hong - Awakening the Vietnamese spirit” is the theme of the TVC launching Lac Hong product by Soxter Pickleball.
The opening is the resounding sound of drums – a symbol of strength, aspiration and belief of many generations of Vietnamese people. In that heroic sound, the image of martial arts students practicing appears decisively, expressing the spirit of persistent training and strong will to rise. It is not only martial arts, but also the Vietnamese spirit: perseverance, discipline and never backing down in the face of difficulties.
And then, the sound of the war drum gradually blends into the familiar sound of the school drum, the resounding beat that opens each class, and also opens the dreams and ambitions of the young generation of Vietnam. If the war drum urges the will to be self-reliant, the school drum leads the way to knowledge, opening the journey of discovery and maturity. Each drum beat reminds us that training is not only in the martial arts school, but also in each lesson and the aspiration to build the future.
From the bustling sound of the school drum, the TVC leads the audience to a new but energetic sound: the sound of Pickleball echoing on the field. Each decisive hit, each bounce of the ball seems to continue the source of power from the battle drum to the school drum, blending tradition with modernity, past with future.
The sound of Pickleball is not just the sound of the ball hitting the racket. It is the rhythm of a dynamic, confident young generation that dares to challenge itself. On the field, where laughter, calls from friends and the sound of the ball bouncing rhythmically, the spirit of discipline - solidarity - perseverance is nurtured every day, like a new version of the training lessons that our ancestors have passed on. There, the will to rise of the Vietnamese people remains intact: strong but flexible, determined but full of wisdom, always knowing how to adapt to new sports, new trends to raise the level of the country's sports .
“Echoes of Lac Hong – awakening the Vietnamese spirit” with the participation of Dac Tien - Former member of the national tennis team, currently the brand's representative athlete.
Along with that is the presence of prominent faces in the current Pickleball village such as: Quan Tran, Hoang Anh, Quoc Anh Lang Son, Chinh Bac Ninh ... and 2 Content Creators Huy Me Pick, Giang Tracy - faces that are creating positive influence in the pickleball community on social networking platforms.
As a young startup, this product of Soxter Pickleball bears a strong Vietnamese imprint from its name to its design, especially with the appearance of the Lac bird on the racket surface and the bamboo tree on the racket rim. One of the special features of this product is the reverberating sound when the ball hits, which is likened to “Lac Hong Echo”, “Awakening the Vietnamese spirit” in every Vietnamese Pickleball player.
Source: https://tienphong.vn/khi-pickleball-hoa-nhip-chuyen-minh-cua-nguoi-tre-nang-dong-post1799989.tpo
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