Infinite Origin - Casper Vietnam's strategy to bring practical value to customers

In 2025, Casper Vietnam officially entered its 10th year of operation in Vietnam. Entering its 10th year, Casper Vietnam not only affirms itself through the milestones it has achieved but also commits to the journey ahead - a journey of constant movement, accompanying customers to create value, open up new opportunities and together conquer impressive heights.

Mr. Nguyen Viet Chung - General Director of Casper Vietnam, over the past decade, Casper Vietnam has made continuous efforts with a strong determination, especially thinking towards the interests of consumers with the motto "Customer-centric", through the implementation of the QSP strategy: Quality - Service - Price: Superior products - Excellent service - Reasonable price. Casper's products not only have a reasonable initial cost of ownership but also have an optimal life-cycle cost with an outstanding warranty policy on the market.

Customers and distributors learn about Casper Vietnam products

With the QSP strategy, the brand has been chosen and identified by millions of customers with quality, prestige, convenience, comfort and youthfulness. In the first decade, Casper Vietnam has built a solid foundation, coverage and spread prestige in the electronics - refrigeration - home appliances market, creating a position and trust with consumers. Entering the next decade, Casper has affirmed its solid leading position and transformed into a new phase, not only developing in breadth but also in the direction of upgrading, going in depth, directing all efforts and intelligence to the practical and diverse needs of consumers.

Accordingly, not only with air conditioners, Casper Vietnam wants to bring all 8 leading electronics - refrigeration - household appliances to consumers to serve a comfortable life for everyone. Casper Vietnam is recognized as the leading electronics - refrigeration - household appliances brand providing energy saving solutions. All products in the product lines are designed with outstanding energy saving features.

Casper Vietnam's Board of Directors and guests at the Event

In particular, the message "Customer is number 1" is expressed through 2 outstanding aspects:

1. In the summer of 2025, Casper Vietnam officially launched the unprecedented super energy-saving LaCasper high-end air conditioner line with an energy efficiency index CSPF of 8.03, model XC-09IU38. The results at the Energy Efficiency Testing Laboratory at the Industrial Testing and Inspection Center, Institute of Energy and Mining Mechanics - Vinacomin showed that the cooling season efficiency coefficient (CSPF) of the air conditioner is 8.03, equivalent to level 5/5 and meets the minimum energy level (MEPS) according to TCVN 7830:2021. If calculated according to the current level 3 electricity price, the electricity consumption is only from 2,300 VND/night.

2. Casper Vietnam continues to provide 1-for-1 warranty service within 1 year for millions of products.

According to the representative of Casper Vietnam, Casper is committed to becoming the company with the best service. In 2025, the brand will continue to return to the 1-for-1 exchange service within 1 year. As expected, with the scale of millions of products brought to the market each year, the cost of the service will be huge. However, Casper is ready to deploy, focusing entirely on consumers to once again affirm its confidence in product quality as well as its commitment to accompany customers throughout the product's life cycle.

At the event, Casper Vietnam honored partners with outstanding sales contributions of 100 billion VND or more in the year.

During its presence in Vietnam, Casper has also been recognized as a brand with the highest warranty policy on the market. Specifically, for the following product lines: Air conditioners have a 3-year warranty on the entire machine, 12 years on the compressor. Washing machines have a 2-year warranty on the entire machine, 12 years on the motor for models under 10 kg, and a 20-year warranty on the motor for models over 10 kg. Refrigerators have a 2-year warranty on the entire machine, 12 years on the compressor. TVs have a 2-year warranty on the entire machine. Water purifiers have a 2-year warranty on components. Fans have a 1-year warranty on the entire machine.

With the appearance of Casper, the opportunity to own quality products and a comfortable life has become easier for any citizen. Up to now, Casper has been serving more than 1 million families each year, equivalent to nearly 5 million Vietnamese people who have experienced and enjoyed the features of Casper products.

In Vietnam, Casper air conditioner market share has maintained its top 2 position for 3 consecutive years 2022, 2023, 2024; the television industry market share continues to hold the top 5 position nationwide since its launch; front-loading washing machines reached the top 6 position; Side by Side refrigerators reached the top 4 market. Casper is in the top 115 largest private enterprises in Vietnam (VNR 500 - 2022). Over 5 million Casper products are present and serving continuously, improving the quality of life in Vietnamese families.

Source: https://phunuvietnam.vn/khoi-nguyen-vo-cuc-chien-luoc-mang-lai-gia-tri-thiet-thuc-cho-khach-hang-cua-casper-viet-nam-20250411160316199.htm