Thanh Hoa OCOP products are consumed strongly during the holidays

Nem is one of the most sold OCOP products during the April 30 - May 1 holiday. This is considered a specialty of Thanh Hoa, and is certified to OCOP standards, so it has attracted the attention of consumers. Not only that, nem is also chosen by tourists as a gift, so the consumption output has increased. Therefore, before and during the holiday, OCOP nem production facilities in the province had to increase the number of workers to meet the order quantity. A survey of some stores showed that the amount of nem sold during the holiday increased by 50% compared to normal days.

Ms. Ha Thi Nhung (white shirt), Thien An Nem Chua Facility, Thieu Hoa District, Thanh Hoa Province

Ms. Ha Thi Nhung, Nem chua Thien An establishment, Thieu Hoa district, Thanh Hoa province said: "On the occasion of April 30 and summer, the product is sold a lot, so the establishment has prepared the raw materials. The dry ingredients must be imported in advance, the meat must be guaranteed to be the best, imported from places with clear origin... To bring Nem chua Thien An products everywhere, we also sell on social media channels such as Facebook, Zalo, Tiktok..."

Thanh Hoa province currently has more than 600 OCOP products in many product groups. During the holidays, most of the OCOP products have increased consumption. In particular, food products such as nem chua, gio, fish sauce... and handicraft gifts have the highest consumption. To meet the needs of consumers and tourists, from the beginning of April, businesses, cooperatives, and households producing OCOP products have proactively prepared conditions to ensure a large supply of products to the market. Notably, on the occasion of the April 30 - May 1 holiday, Thanh Hoa city and some districts organized displays and introduced OCOP products, attracting the attention and purchases of consumers.

Ms. Le Thi Viet, Nong Cong District, Thanh Hoa Province said: "On the occasion of April 30 and May 1, we are the OCOP Thanh Hoa subject. At Hoi An Park, on this occasion, many customers came to visit and shop, sales increased by 30 - 40% compared to normal days. OCOP products have a brand name so customers trust to buy."

The strong increase in consumption during the holidays has affirmed the brand, attractiveness and increased competitiveness of Thanh Hoa OCOP products in the domestic and foreign markets. Although demand has increased, the price of OCOP products during the holidays remains stable as usual. This is also a factor for Thanh Hoa OCOP products to create prestige and get closer to consumers.

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