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Apple may change its leadership model to a co-CEO model so as not to have to replace Tim Cook. Photo: Bloomberg . |
News of CEO Tim Cook's imminent departure from the executive position is drawing attention after the Financial Times reported that the succession process at Apple is being accelerated and could even take place as early as next spring.
However, according to 9to5Mac , it is still possible that Cook will continue to hold the position and Apple will change the senior leadership model in a completely different direction than before.
A few months ago, Spotify announced that Daniel Ek, the company's founder and CEO, would step down in January to become executive chairman. He will be replaced by co-CEOs Alex Norström and Gustav Söderström.
Notably, Spotify's announcement comes just a week after Oracle announced that longtime CEO Safra Catz would be succeeded by co-CEOs Clay Magouyrk and Mike Sicilia. This is the second time Oracle has tried this dual leadership strategy.
While uncommon, the co-CEO model is not new. The most prominent example in recent years is Netflix, with Ted Sarandos and Greg Peters serving as co-CEOs starting in 2023.
When deciding to take the dual leadership path, each CEO is typically given a very specific set of responsibilities: At Netflix, Sarandos is in charge of content and marketing, while Peters leads product and technology.
These aren't the only tech companies experimenting with this structure. Atlassian, Salesforce, SAP, and Workday all have or are having co-CEOs with similar responsibilities.
In fact, the title of CEO is not legally required. In the US, the law only requires disclosure of “chief executive officer”. What is important is that the leadership function is carried out and information is disclosed transparently.
Apple could absolutely go this route, and 9to5Mac highlights the most important factor is the current political climate.
A lot has changed, especially during President Donald Trump's second term. Apple's relationship with the US government has become a key factor, with Tim Cook appearing more and more frequently alongside President Trump at the White House and around the world .
In that context, the Cook transfer scenario would be a potentially risky decision for Apple. According to Bloomberg , John Ternus, Senior Vice President in charge of hardware engineering, is likely to be the person chosen when the time comes.
However, it is unlikely that Mr. Trump will easily get along with Ternus as what Cook is doing as CEO of Apple.
In the latest Power On newsletter, Bloomberg author Mark Gurman also said that what the Financial Times reported could be “completely wrong and untimely”. Accordingly, he saw no internal signs at Apple that Cook was preparing to resign.
Tim Cook took over as CEO in 2011, succeeding Steve Jobs. Under his leadership, Apple grew rapidly, from a valuation of about $350 billion to more than $4 trillion .
Gurman said that with this achievement, Cook has gained the right to decide his own future. Except in the case of major changes, he is unlikely to be forced out of his position.
Source: https://znews.vn/kich-ban-kho-tin-ve-apple-post1605993.html
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