Lai Chau promotes smart tourism development

In particular, the application of modern technology such as 3D photo display and 360-degree Panorama allows users to realistically experience destinations even before they arrive. In addition, information about festivals, cultural - sports - tourism events in the province is also continuously updated, supporting tourists to proactively plan their visits appropriately. In parallel, the province invests in deploying management software and updating tourism databases, contributing to gradually modernizing the management and development of the tourism industry in a sustainable and smart direction.

Along with the development of the Smart Tourism Portal at dulich.laichau.gov.vn, Lai Chau province has actively expanded the digital tourism ecosystem by integrating this platform on mobile devices, allowing tourists to easily download applications from Google Play to find information before, during and after their trip. Modern technologies such as virtual reality (VR), augmented reality (AR), mixed reality (MR), 360-degree video and online interactive video are also applied, giving tourists the opportunity to experience the destination vividly before making a decision. In particular, the application is integrated on a digital map platform, supporting journey tracking, safety warnings, receiving feedback and proactively providing useful information such as: landmarks, means of transport, cuisine, accommodation, shopping, travel diary, ticket purchase... Promoting the application of technology not only improves service quality but also creates maximum convenience for tourists throughout their journey to explore Lai Chau.

Information technology infrastructure is identified as an important foundation for developing smart tourism , Lai Chau province has been investing heavily in digital connection systems. Currently, the province has formed a high-speed internet network infrastructure, a secure 4G/5G mobile network, especially prioritized in key tourist areas and destinations to serve systems, applications and services in the smart tourism ecosystem. This infrastructure meets the needs of connecting, sharing and processing big data, while improving the ability to access digital information of people and tourists. In addition, tourism service businesses are also investing in upgrading synchronous and modern information technology infrastructure, contributing to perfecting the platform for integrating and sharing digital data in the tourism industry, towards sustainable and effective tourism development in the digital age.

Identifying people as the key factor in the digital transformation process and smart tourism development, Lai Chau province always pays attention to comprehensive training and development of human resources. The province has organized many training and development programs for officials, civil servants, and employees of the tourism sector on e-Government, digital Government, digital transformation, and skills in exploiting specialized information systems. At the same time, training courses on state management knowledge of tourism, explanation skills, community tourism, accommodation services, food preparation, etc. are also regularly organized for many subjects, from managers to people directly involved in tourism. Lai Chau also actively cooperates with prestigious training institutions to improve the quality of human resources, focusing on developing digital technology skills and the ability to apply information technology in promoting local images on digital platforms and social networks.

In order to promote the digital transformation process in the tourism sector, Lai Chau province has actively implemented propaganda and dissemination of policies and guidelines of the Central and local governments; promoted communication on digital platforms such as electronic information portals, social networks, specialized newsletters, and smart tourism guidebooks. At the same time, increased organization of training courses, conferences, and seminars to improve knowledge and skills in applying technology and exploiting safe digital services for businesses and people. Widespread information about official platforms and applications and warnings about the risks of fraud in cyberspace are also carried out regularly, contributing to raising public awareness, ensuring a safe, civilized and modern tourism environment.

Taking advantage of the wild beauty, unique indigenous culture and the growing trend of community tourism in our province, many households in Sin Suoi Ho village (Sin Suoi Ho commune) have boldly invested in homestay services. Among them, the "Honeycomb House" model of Ms. Hang Thi Su is becoming a highlight thanks to its creativity and flexibility in tourism. In 2022, Ms. Su boldly invested in building a homestay with a completely new style, which is a honeycomb house model combined with a cafe with a view of the rice fields and the mountains in the distance. Not only stopping at impressive design, Ms. Su is also a pioneer in applying information technology and digital transformation to promotional activities. She regularly shares photos and videos on social networking platforms such as Zalo, Facebook, TikTok... and receives a large amount of interaction from the domestic and foreign tourist community. Sharing her experience in tourism, Ms. Hang Thi Su said: “To develop tourism, I have promoted the application of technology and digital transformation. Thanks to regularly posting photos and videos, more people know about my family's homestay. The number of guests is quite stable, and income is increasing day by day.”

With high political determination, synchronous participation of all levels and sectors and consensus of people and businesses, we believe that smart tourism will become an important driving force to help Lai Chau develop sustainably, increasingly affirming its position as an attractive destination on the Vietnam tourism map in the digital transformation era.

Source: https://baolaichau.vn/du-lich/lai-chau-day-manh-phat-trien-du-lich-thong-minh-995514