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Spreading Vietnamese culture through promoting Kim Dong books at the Frankfurt International Book Fair 2025

At the 77th Frankfurt International Book Fair, which took place from October 15 to 19 in Frankfurt (Germany), many children's books and books promoting and honoring Vietnamese culture were introduced to international readers by Kim Dong Publishing House.

Báo Nhân dânBáo Nhân dân15/10/2025

Kim Dong Publishing House's booth at the Book Fair. (Photo: Provided by the Publishing House)
Kim Dong Publishing House's booth at the Book Fair. (Photo: Provided by the Publishing House)

The Frankfurt International Book Fair, with the goal of “connecting people”, is the largest and oldest book fair, gathering the publishing community around the world . Attending the Frankfurt International Book Fair 2025, with the goal of bringing Vietnamese books to the world, Kim Dong Publishing House organized a booth to display new and outstanding publications of many genres and participated in a discussion to exchange and share about the children's book publishing market at the Asian stage of the Book Fair.

The outstanding new publications selected by Kim Dong Publishing House to be introduced at the Frankfurt Book Fair 2025 are books that combine the following elements: meaningful and engaging stories, beautifully illustrated, honoring Vietnamese culture, and containing global creative elements.

Standing out among these publications is “Yersin - Whale Song” - an artbook about the legendary life of doctor Yersin, marking the maturity of artist Ta Huy Long's creativity as he was both the lyricist and illustrator.

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Kim Dong's booth attracted a large number of visitors.

Besides, there is also “Dad's Treasure” by author Bui Phuong Tam, an artwork by Hoang Giang that breathes life into the complex emotional journey of the characters, subtly depicting inner transformation and awakening.

In addition, “We Are Friends” (Words: Thanh Tam, Phuong Vu, Hoai Anh; Illustration: Cam Anh Ng) is a book about the journey to discover the warm and joyful world of friendship. Each emotion on that journey is skillfully recorded with special words, arranged in alphabetical order, each page opens a sacred memory of friendship.

Some other typical works such as 2 sweet and poetic children's literature collections by Dy Duyen: "Things you use to fill a hole", "From the vegetable fields at Cuc Cu farm" are full of love for nature, praising friendship and tolerance, helping you open your heart to receive simple joys in daily life.

The work “Selected Vietnamese Nghe” by author Tran Hau Yen The carries the typical features of Vietnamese folk culture, the image of the Nghe has become familiar to the Vietnamese people for thousands of years. Through the book of Doctor and artist Tran Hau Yen The, readers can feel the simple yet magical beauty of the Nghe, like the soul of the Vietnamese people.

Literary works and comics for children include “The Filial Pelican” (Phong Thu), “Warm Coats” (Vo Quang), “The Adventures of the Cricket” by artist Linh Rab, inspired by the work “The Adventures of a Cricket” by writer To Hoai, which were also translated and published in English by Kim Dong Publishing House to introduce to international readers on this occasion.

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In addition, many outstanding publications on culture, science and art in the past year were also introduced at the Book Fair such as: "Miraculous Art", "One House - Atlas of 54 Vietnamese Ethnic Groups", "Following the Steps of Time - Typical Constructions of Saigon - Ho Chi Minh City"; picture books and children's literature such as "Ogo Code" (6 books); "Cicada Wandering in the North Pole"; "If One Day We Disappear"; "Famous Ancient Crafts" (10 books); "Tet Tuoi Thoi" (3 books); "Bee Season"...

Ms. Vu Thi Quynh Lien - Deputy Director, Editor-in-Chief of Kim Dong Publishing House shared: "We hope that the books introduced by Kim Dong Publishing House at this year's Frankfurt International Book Fair will bring to readers and children in every country in the world books that are valuable in content, art, and aesthetics, helping readers understand more about the culture, country, and people of Vietnam; and together nurture the dreams and aspirations of children on their journey of learning and exploring the world."

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Delegates from the Ministry of Culture, Sports and Tourism, the Department of Publishing, Printing and Distribution... visited Kim Dong's booth.

On the occasion of the opening, Deputy Minister of Culture, Sports and Tourism Phan Tam visited and congratulated Kim Dong Publishing House's booth at the Frankfurt International Book Fair 2025.

Deputy Minister Phan Tam highly appreciated the publications of Kim Dong Publishing House introduced at this year's book fair. He also suggested that Kim Dong Publishing House should continue to exploit and develop the science fiction book series to stimulate the creative imagination of readers, especially young readers.

Within the framework of the Book Fair, at the Asian stage, at 4:00 p.m. on October 16 (local time), Ms. Vu Thi Quynh Lien - Deputy Director, Editor-in-Chief of Kim Dong Publishing House will participate as a guest speaker in the discussion: "From Bangkok to Manila: Explore Southeast Asian Children's Book Markets".

With the participation of representatives from many publishing units in the region such as Frances Ong, Sheikh Faisal Sheikh Mansor, Sartika Dian Nur Aini... the discussion discussed the content of the ASEAN children's book market, policies in the publishing sector, how to build a reading culture, and the mission of being a cultural bridge through publishing activities.

This is the fourth year that Kim Dong Publishing House has participated in the world's largest annual book fair. The book fair is not only an opportunity for Kim Dong to promote publications about Vietnamese culture, country and people, but also an opportunity to connect and exchange to bring useful and interesting publications to serve a large number of readers from all regions, especially young readers.

Source: https://nhandan.vn/lan-toa-van-hoa-viet-qua-quang-ba-sach-kim-dong-tai-hoi-sach-quoc-te-frankfurt-2025-post915591.html


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