"Conquer" 2 music playgrounds
Recently, singer Phuong My Chi attracted the attention of a large audience when she appeared in two music shows: Em xinh say hi and Sing!Asia (an Asian music competition held in China).

Singer Phuong My Chi at the show "Em xinh say hi" (Photo: Character's Facebook).
As of June 12, Phuong My Chi's performances in Em xinh say hi such as Cam ky thi hoa and AAA all ranked high on the YouTube Vietnam trending chart, attracting 2-4 million views.
Not stopping there, the performances of the Gen Z singer at the Sing!Asia program such as Buôn Trăng and Rock Hat Gao also received a total of 3 million views, currently ranking 7th and 8th in the list of trending music on YouTube Vietnam.
The video of Phuong My Chi singing Buon Trang has become a hit on social media, garnering 100,000 "likes" and nearly 5 million views on the singer's personal page.
Excerpt from the performance "Buon trang" by Phuong My Chi at "Sing!Asia" (Video: @phuongmychiofficial).
The audience left many comments praising Phuong My Chi's talent and charm. Returning to 2 reality shows at the same time after a long time focusing on developing her career, Phuong My Chi proved that her name's mark spread strongly.
Fans commented that the "folk singer" of the past has completely transformed herself, constantly renewing herself. In Em xinh say hi, the female singer brings a versatile image, participating in writing lyrics and carefully preparing for new, vibrant dance performances.
For Sing!Asia , Phuong My Chi put a lot of thought into conveying the message of Vietnamese beauty to international friends. For example, the moment Phuong My Chi wore ao tu than, a non quai thao or the way she conveyed Vietnamese culture, poetry, and martial arts in the performances Buon trang, Rock hat gao... received enthusiastic responses from a large audience.

The photo of Phuong My Chi with To Huu Bang and Dan Truong at "Sing!Asia" went viral (Photo: Facebook character).
Phuong My Chi's performance at Sing!Asia was also highly appreciated by international judges. Singers To Huu Bang and Truong Luong Dinh praised the Vietnamese representative for her strong voice and ability to control the stage.
At the Vietnam station of Sing!Asia (held in Ha Long Bay, Quang Ninh), Phuong My Chi surpassed the Japanese contestant to receive the highest score from the judges and audience.
The reason Phuong My Chi has maintained her appeal for 12 years
Coming out of The Voice Kids 2013 , Phuong My Chi is a rare child star who has had a stable career, developing steadily over the past 12 years. In recent years, she has continued to emerge as one of the bright representatives of the young generation of artists.
From million-view hits like Pushing the Ox Cart, Universe with You... to the movie House of Ancestors with a revenue of 242 billion VND on Tet 2025, Phuong My Chi left positive impressions, growing more and more mature in her career.
Many audiences predict that if Phuong My Chi "makes a name for herself" in Em xinh say hi and Sing!Asia , she will rise to become a leading young artist with a solid position.

Phuong My Chi shows her quick response, eloquent communication and humorous personality in the show "Em xinh say hi" (Photo: Screenshot).
Fans commented that one of the reasons for Phuong My Chi's success is her sharp thinking, her ability to seize opportunities, and her willingness to step out of her comfort zone. To date, the runner-up of The Voice Kids 2013 is a rare artist to participate in two domestic and international programs at the same time.
In the vlog posted on June 8, Phuong My Chi also admitted that she was reckless when "fighting" in two playgrounds at the same time. Arranging time, health, and personnel to travel between Vietnam and China is a difficult problem for Phuong My Chi. However, she wants to challenge herself because these are great opportunities to learn and gain experience.
"Participating in two competitions at the same time requires a lot of brainpower and time. I thought carefully and felt confident that I could handle both programs. My orientation in Em xinh say hi is that I will maintain Phuong My Chi's identity, and in the international competition, I will maintain Vietnamese identity," the singer said.
Phuong My Chi added that she does not see this as an opportunity to show off or prove anything big, but rather for her to meet and learn from the experiences of colleagues and friends around the world.
"The goal is not to win the competition, but to win over myself. There are things I am not a professional at, such as the rope swing at Em xinh say hi. But I have "daring blood" and will do my best," the singer confided.

Phuong My Chi persistently pursues her own artistic path, wishing to bring Vietnamese music and traditional cultural identity to the world (Photo: Facebook character).
Industry experts also appreciate Phuong My Chi's smart strategy. She not only learns and integrates with world trends, but also perseveres in spreading and promoting Vietnamese culture internationally.
Mr. Hoang Huy Thinh - founder of the music website Co Dong, a channel of information about culture and indie music in Vietnam - said that he has been following Phuong My Chi for more than 10 years. What impressed him about the female singer was the way she worked hard, kept her audience, and "warmed up her name" with continuous activities over the past 12 years.
According to experts, Phuong My Chi is no longer confined to the "folk song girl" as before, but her musical style has been upgraded, incorporating new modern elements to avoid boring the audience. Each product released is carefully invested from the singer's own experience and maturity.
"Phuong My Chi has a very different presence, not a little girl singing children's songs or folk songs like in the past, she proves that she can do more than that.
Phuong My Chi created her own ecosystem to develop herself and her musical thinking. The singer is not afraid of challenges, showing her talent in many aspects, and expanding into many different fields. For example, the singer's choice to participate in two competitions at the same time instead of spending time running shows to earn money shows Phuong My Chi's extremely intelligent and sharp thinking," the expert said.

Phuong My Chi is facing a great opportunity to create a new turning point for her career (Photo: character's Facebook).
In particular, Phuong My Chi's musical strategy of spreading national culture is not only shown through a few individual projects, but also throughout her career. She also has a dedicated, professional team that always accompanies her in every strategy and direction.
"Phuong My Chi positions herself as a young artist who loves Vietnamese traditional music and culture. She wants to spread that value through music, so she constantly cultivates and experiments.
From there, Phuong My Chi's mixes and MVs also tell a consistent spirit and story, contributing significantly to promoting traditional values and shaping national cultural identity in the modern era of music," commented Mr. Hoang Huy Thinh.
However, before the explosion of Phuong My Chi, some opinions also reminded that fame often comes with risks, in the context of some young artists today being involved in noise and controversy about their private lives, statements...
An anonymous expert shared: "In addition to developing her talent, Phuong My Chi also needs to maintain her form and pay special attention to her behavior, lifestyle, and ethics... The more famous and noticed she is, the more conscious an artist must be of maintaining her image and not let her fans down."
Source: https://dantri.com.vn/giai-tri/ly-giai-suc-hut-12-nam-cua-phuong-my-chi-ca-si-nhi-den-ngoi-sao-trieu-view-20250612161650670.htm
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