G-Dragon causes accommodation searches in Hanoi to increase by 250%

The wave of music tourism is gradually becoming a prominent phenomenon in Vietnam as more and more young people are willing to pack their bags and hit the road just to "burn themselves out" at their idol's concert.

Shortly after YG Entertainment confirmed G-Dragon's concert in Hanoi in November, searches for accommodation during the event days spiked, according to Booking.com data.

Specifically, during the period from November 6-9, coinciding with G-Dragon's concert, the number of hotel searches in Hanoi increased by more than 250% compared to the same period last year. This figure shows that music is becoming the main reason for Vietnamese tourists to plan their travel .

Searches for accommodation in Hanoi increased more than 250 times after G-Dragon announced his concert in Vietnam

Not only audiences in the North but also many young people in Ho Chi Minh City booked tickets to Hanoi to attend this special event. Previously, when BLACKPINK came to Hanoi, tens of thousands of tourists flocked to the capital, creating a rare vibrant entertainment tourism picture. G-Dragon's appearance continued to cause a series of hotels around the My Dinh area to record early "room shortages".

In addition, the Y-CONCERT lineup that lasted for 10 hours for a show in Hanoi, including talented men, beautiful women, and all-around rookies... taking place in December, also made the market more exciting. The number of searches for accommodation for the two days of the event increased by more than 60% compared to the same period last year.

Talented men, beautiful women, all-around rookies... appeared in Y-CONCERT that lasted for 10 hours in Hanoi

Mr. Branavan Aruljothi, Country Director of Booking.com in Vietnam, commented: " Music and travel have the power to connect people, inspiring personalized journeys. Young Vietnamese people are willing to spend more to have experiences worthy of their emotions." According to him, when the music fades, those brilliant moments become the most valuable memories in the travel journey. From there, tourists tend to return to the destination, having a long-term connection with the city that has left an emotional mark on them.

Booking.com's 2025 travel trends:

45% of Vietnamese tourists are willing to spend more on entertainment activities.
48% increase spending on accommodation for a better experience
62% have traveled just to attend a music event in 2024
Thanhnien.vn
Source: https://thanhnien.vn/g-dragon-khien-luot-tim-kiem-cho-o-tai-ha-noi-tang-hon-250-185251029183417189.htm