MoMo launches interactive 'virtual summer travel' game Bon Bon with many attractive incentives for users

Continuing to promote MoMo's "gamification" strength, MoMo Bon Bon attracts players thanks to its familiarity when integrating the popular car travel trend of young people into the program's theme. The next attraction is the cars with eye-catching designs and stylish, trendy car names such as Kia Buoi Sang, Tet-La, Kiwi Kiwi, Ca Nhin, Keo Li, Tai Chau, Go-Sau-Ba. During the journey, players can upgrade to higher models of cars, so they don't feel bored when driving the same car all the time.

To get the car rolling, players need to do tasks such as Log in daily, Link more bank accounts, Transfer money via bank QR code, Receive money via QR code, Enable Automatic bill payment feature, Refer friends to join MoMo,... The dice rolls received from doing tasks will help the car move according to the number of kilometers appearing on the dice.

On the journey, players and their cars will collect cash envelopes, puzzle pieces to assemble into physical gifts, promotional gift cards, ... and items such as Hook, Protective Shield, MoMo Star, Cup. The high cohesion of MoMo Bon Bon is shown in the fact that players can use Hook to shorten the distance to friends' cars or Protective Shield to avoid being pulled by friends. Thanks to that, this is no longer a "solo" trip of a player, but creates the feeling of having friends along like a real trip.

With the spirit of "go and get gifts", over the next 4 weeks, MoMo Bon Bon will bring a "party" of gifts with a total value of up to 30 billion VND with a series of consecutive promotional events. To make it more attractive, every week MoMo will organize a series of events during golden hours (3pm - 6pm every day) with gifts on topics such as: 1 million cups of The Coffee House, Katinat, Gong Cha, Highlands Coffee for 0 VND; Hundreds of 0 VND Air/Train tickets and 10 free trips to Thailand; Millions of online shopping/convenience store gift cards, 100 lucky money envelopes worth up to 1 million VND every day, iPhone phones; Gift cards to buy Data, use Postpaid Wallet financial services,...

Players collect MoMo Stars to upgrade the Cup. Just roll the dice and move the car 75km to receive the Bronze Cup. To upgrade to the Silver Cup, players need 10,000 MoMo Stars and need another 10,000 MoMo Stars to upgrade to the Gold Cup. The final prize for the Silver Cup winner is a multi-service gift package on MoMo with a total value of 149,000 VND and the Gold Cup is random cash from 20,000 VND - 1 million VND.

According to Mr. Nguyen Ba Diep, Co-founder of MoMo, “During the peak summer travel season, in addition to trips to famous destinations at home and abroad, tens of millions of MoMo users have an attractive 'virtual' excursion right on their smartphones. With MoMo Bon Bon, we want to enrich users' entertainment experience through a close-knit program, connecting users with each other through fun interactive features of the game. Especially, even though you are 'virtual traveling', you will 'win real gifts'! Cash red envelopes and gift cards in many fields, brands and many other valuable gifts... also contribute to helping users spend more economically when having fun and entertaining this summer.”

The program is accompanied by brands Vietjet Air, Vietcap, Highlands Coffee, Katinat, The Coffee House, Gong Cha, KFC, Edelweiss, Starbucks, King BBQ Buffet, Hotpot Story, Bonchon,...

Thao Anh

Source: https://mst.gov.vn/momo-trien-khai-tro-choi-tuong-tac-du-lich-he-ao-bon-bon-voi-nhieu-uu-dai-hap-dan-danh-cho-nguoi-dung-197159211.htm