Due to the impact of the recession and inflation in some major import markets, many orders have been cut, input material prices have increased, and Vietnam has not yet removed the IUU "yellow card". Many seafood exporting enterprises in the province, although improving, are still in the above situation and are expected to continue until 2024.
Difficulty from trade barriers
Currently, in the province, there are 31 enterprises (24 enterprises processing frozen and dry goods, 6 enterprises processing fish sauce, 1 enterprise processing canned goods) that are allowed to directly export or consign products to foreign markets such as: EU, Korea, China, Japan, USA, ASEAN, Middle East, etc. The main export products of the province include dried seafood, frozen seafood of all kinds, sushi, sashimi, surimi - fish cakes. Most direct exporting enterprises are interested in investing and equipping suitable production machinery to produce value-added seafood products, contributing to the province's seafood export turnover.
Since the beginning of 2023, the world situation has been unstable, the world economy has recovered slowly, and inflation has been high in some countries, leading to a decrease in demand for consumption and import of aquatic products in Vietnam. In addition, many countries have implemented policies to increase protection for domestically produced goods and have not yet removed the EC's "yellow card"... affecting the country's aquatic product exports, including Binh Thuan. In 2023, the province's export turnover reached 714.44 million USD, of which the seafood group reached 214.77 million USD, accounting for 30.06%, reaching 82.6% of the plan, down 14.1% compared to the previous year.
In that situation, the Department of Industry and Trade has developed and organized programs and plans for trade promotion, supporting the Binh Thuan Fisheries Association and seafood processing and exporting enterprises in the province to participate in activities under the National Trade Promotion Program and the Provincial Trade Promotion Program to promote and introduce brands and products to consumers. Thereby, helping businesses find partners, develop distribution systems, and expand the market for seafood products.
At the same time, the Department also coordinated with the Ministry of Foreign Affairs, the Ministry of Industry and Trade, and the Department of Trade Promotion to organize trade promotion programs and online trade connections: Workshop on promoting seafood exports to the Australian market; Vietnam - EU Trade Forum; Online conference on connecting consumption and promoting the export of agricultural and seafood products in the Southern and Central Highlands regions... Through that, seafood processing and exporting enterprises of the province have the opportunity to learn and connect business opportunities with purchasing sources, distribution systems, importers, and expand the consumption market. In addition, the Department has worked with Tu Son supermarket on promoting and expanding the consumption market for OCOP products, typical rural industrial products, and typical products of the province (including seafood products).
Orientation for 2024
In particular, actively applying e-commerce in product consumption. Supporting 7 enterprises, seafood processing and exporting establishments to participate in the Project "Electronic traceability solution for Binh Thuan OCOP products, typical rural industries and strengths of Binh Thuan province", up to now, 50 seafood products of the establishments have been created with QR Code. In addition, also supporting to put the list of seafood processing and exporting enterprises of the province on the e-commerce floor of the Industry and Trade sector of 3 provinces of Binh Thuan - Ninh Thuan - Lam Dong such as: Black Fish Company Limited, Muoi Tuyen Company Limited, Di Muoi Tiep Fish Sauce Production Facility, Phan Thiet Seafood Company Limited, Dam Sen Seafood Processing Trading Company Limited, Ba Hai Fish Sauce Company Limited. In 2023, the Department of Agriculture and Rural Development built 2 seafood chains to supply safe food, with a total of 46 chains to date with a controlled output of about 58,036 tons of safe seafood products/year. Supported 4 HACCP certified facilities, with a total of 54 facilities certified with advanced quality management systems according to ISO/HACCP... Thereby contributing to the supply of stable raw materials and ensuring food safety, traceability for export processing.
It is forecasted that in the coming year, the seafood export situation will still face many difficulties. Departments and branches in the province have planned to support the processing of high value-added seafood products, diversifying products to penetrate deeper and wider into major export markets. Strengthening information and forecasting for businesses on the economic situation, market information, technical barriers from importing countries, regulations on quarantine, quality control, food safety so that businesses can orient their production development in accordance with the market. In addition, continuing to support businesses to participate in large-scale and high-quality domestic and international fairs in important export markets, potential markets, markets with which Vietnam has signed Free Trade Agreements (FTAs) and exploiting new markets for seafood products. Guide and support seafood processing enterprises for export to participate in seafood value chains, thereby applying policies to invest, renovate factories, apply science and technology to develop products to enhance competitiveness in the market...
At the same time, support businesses to develop and participate in e-commerce trading floors to help businesses connect and promote product consumption on domestic and international e-commerce floors such as: Shopee.vn; Tiki.vn; Lazada.vn; TikTokShop, Alibaba ...
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