Da Nang International Tourism Festival 2025: Reaching out and breaking through

On October 16, at Ariyana International Convention Palace, the Da Nang International Tourism Festival 2025 officially opened, gathering more than 6,000 business meetings between domestic and foreign enterprises. The event affirmed Da Nang's position as a regional tourism, conference and event center, opening up opportunities for sustainable development cooperation for the Vietnamese tourism industry.

The event was hosted by the Da Nang Tourism Association in collaboration with HorecFex Vietnam. With the theme “Growing and breaking through”, the event attracted more than 400 sellers and 120 international buyers from key markets: Thailand, Philippines, Indonesia, Malaysia, Korea, China, Japan, Russia, India, CIS countries, Western Europe...

Along with that were more than 180 domestic travel companies, nearly 2,000 attendees who were representatives of travel companies, hotels, restaurants, service providers and tour guides. Immediately after the opening, thematic seminars, many in-depth discussions on strategies to attract visitors and develop new tourism products took place enthusiastically.

Notably, the business connection space (B2B Buyers Meet Sellers) is considered a highlight and one of the largest B2B events in the country. The activity recorded more than 5,000 business meetings established between Vietnamese and international tourism businesses.

At the opening ceremony, Mr. Vu The Binh, Chairman of the Vietnam Tourism Association, shared that after the Government issued Resolution 226 on promoting economic growth, the tourism industry has proactively implemented many specific action programs. The Da Nang International Tourism Festival is considered a typical event, demonstrating Da Nang's pioneering role in expanding cooperation and connecting international markets.

"More than 120 foreign tourism businesses come to survey and work here, which is the fastest way to expand the tourist market. Da Nang is always at the forefront of initiating and organizing high-quality tourism events, contributing to creating a common momentum for the whole industry," said Mr. Binh.

The merger of Da Nang and Quang Nam has opened up a completely new development space. Previously, Da Nang developed strongly but had a small area and limited resources. Now, when the two localities merged, resources were concentrated, tourism resources were more abundant. This is a golden opportunity to form an inter-regional product chain from sea, mountains to heritage, culture, and craft villages.

"In the global recovery trend, Da Nang is gradually becoming an international tourist distribution center for the Central region and connecting Hanoi and Ho Chi Minh City. The growth rate of direct flights to Da Nang is very fast, opening up great opportunities for the city to affirm its role as an international tourism gateway of Vietnam," Mr. Binh shared.

According to Mr. Tan Van Vuong, Deputy Director of the Department of Culture, Sports and Tourism of Da Nang, in the first 9 months of 2025, Da Nang welcomed more than 14.4 million overnight guests, an increase of more than 22% over the same period; of which 5.8 million were international visitors, an increase of over 31%. Total revenue from accommodation, food and beverage, and travel services reached more than 44,000 billion VND, an increase of 25%.

Da Nang has been continuously internationally honored as "Asia's Leading Event and Festival Destination", among the top 10 Asian cities with the highest rate of returning visitors, and among the top 50 attractive global destinations, while Hoi An is ranked 6th in the 25 most beautiful cities in the world in 2025.

Delegates and activities at the Da Nang International Tourism Festival 2025.

With the theme “Strengthen and Breakthrough”, this year’s Da Nang International Tourism Festival is not only a promotional activity but also a strategic step to position the city’s tourism brand. “Da Nang is transforming itself into a regional conference, event and tourism center. We focus on supporting businesses to innovate, apply digital transformation, and develop green and sustainable tourism,” Mr. Vuong assessed.

Da Nang International Tourism Festival 2025 is one of the practical activities responding to Resolution 226/NQ-CP on growth targets of industries, in which the tourism industry strives to reach at least 25 million international visitors to Vietnam in 2025.

On the second day of the festival (October 17), there will be two key events: the workshop “Strategy to attract the Russian and CIS markets 2026”, where units will discuss trends, potentials and policies to expand the Russian - CIS tourist market after the recovery period. The event is expected to open up a specific direction to help Da Nang and Central Vietnam reaffirm their position in this market group.

Source: https://cand.com.vn/Xa-hoi/ngay-hoi-du-lich-quoc-te-da-nang-2025-vuon-minh-va-but-pha-i784843/