Individual users are becoming targets of attack as often as businesses.

The global cybersecurity market is witnessing a clear shift, instead of focusing only on attacking businesses, hackers are increasingly targeting individuals.

According to Kaspersky's report, in the first half of 2024, Vietnam recorded more than 40,000 financial phishing attacks, ranking third in Southeast Asia. In the second quarter of 2025, Kaspersky's system blocked more than 142 million clicks on phishing links globally, showing that the scale of online phishing attacks continues to increase strongly.

Experts warn that cybercriminals are increasingly exploiting the online learning, shopping and electronic transaction habits of individual users. The targets are not only businesses but also students, office workers and families - links that lack professional protection.

Comprehensive personal security solution

In that context, Kaspersky developed three security product packages for individual users:

• Kaspersky Standard: essential protection with antivirus, anti-ransomware, anti-phishing and network firewall technology.
• Kaspersky Plus: includes the features of the Standard package but is upgraded with unlimited VPN, password manager and device health monitoring tools, useful for people who often study and work remotely.
• Kaspersky Premium: includes the Plus package's features with the highest level of security with digital identity protection, data breach alerts, priority technical support and basic child protection.

Products are cross-platform, working on Windows, macOS, iOS, and Android, keeping users safe no matter what device they're using.

Safe digital luggage for the new school year

In a time when personal data is as valuable as physical assets, security software is no longer an "option" but a necessity. Choosing a suitable solution from Standard, Plus to Premium means that users equip themselves with a shield against increasingly complex cyber risks.

This Back to School season, Kaspersky is collaborating with distributor Nam Truong Son (NTS) to launch the program "Comprehensive Security - Scratch Now, Win Big". From August 15 to October 15, 2025, customers who buy genuine product boxes will receive QR scratch cards to spin the wheel to win, with the chance to receive Laptops, tablets and thousands of phone cards.

It’s time for individuals to be proactive in the face of cyber threats. Choosing Kaspersky today is not just about protecting your data, it’s about protecting your digital future.

For more information about security solutions, please contact:

NAM TRUONG SON SECURITY COMPANY LIMITED - Distributing Kaspersky in Vietnam since 2007

Business address: 55/10 Tran Dinh Xu, Cau Ong Lanh ward, Ho Chi Minh City

Email: sales@kaspersky.vn or info@nts.com.vn

Purchase hotline: 19001747 | Technical support hotline: 19001787

Website: https://kaspersky.nts.com.vn | https://kaspersky.proguide.vn

Source: https://nld.com.vn/nguoi-dung-ca-nhan-tro-thanh-muc-tieu-tan-cong-thuong-xuyen-khong-kem-doanh-nghiep-196250826150411501.htm