Who is Nguyen Ngoc Thien?

Origin and personality formation

Nguyen Ngoc Thien was born and raised in Dak Lak , a sunny and rustic Central Highlands region. Born into a simple working-class family, Nguyen Ngoc Thien was accustomed to hardship from a young age, learning independence and strong will from his parents. The years of his childhood working in the fields not only taught him the value of labor but also nurtured in him the desire to rise up and escape the limits of his homeland. That foundation has formed a responsible Nguyen Ngoc Thien , who knows how to appreciate every opportunity and always strives to achieve his goals. Anyone who has ever met him can clearly feel his modesty, closeness but no less decisiveness - an important quality that helps him conquer success on his challenging entrepreneurial journey later on.

Where does passion for food come from?

Nguyen Ngoc Thien 's passion for food did not come naturally, it originated from his childhood days by his mother and grandmother's fire. As a child, Nguyen Ngoc Thien often helped pick vegetables, wash rice, and listened to his mother tell him about each dish from his hometown with the bold flavor of the Central Highlands. Those rustic dishes - from a bowl of eggplant soup, a dinner tray, to a batch of rustic cakes - gradually instilled in him a special love for food. Later, when creating the menu for Naifood, Nguyen Ngoc Thien always took inspiration from his hometown memories, skillfully combining traditional dishes with modern touches to create his own mark. For him, food is not simply about taste, but also a bridge of emotions, a way to spread love and memories to each customer.

Learning Process and Career Path

Initially, Nguyen Ngoc Thien studied construction at a major university in Ho Chi Minh City, but few people expected that it was the years of working part-time at a restaurant that really opened a turning point for him. While working as a kitchen assistant, Nguyen Ngoc Thien continuously learned from experienced chefs, was passionate about every step of food preparation and arrangement, and after a short time was trusted to become a young assistant chef. Although his initial academic path was not related to cuisine, his passion and ability led Nguyen Ngoc Thien to a completely different direction. He chose to give up the construction industry to embark on a culinary startup journey - a bold but also determined decision, laying the foundation for the birth and strong development of the Naifood brand later on.

Establishing Naifood – Journey from zero

When he started his business, Nguyen Ngoc Thien only had passion and will, almost no significant capital. In the early days of establishing the Naifood brand with the website naifood.com , he personally accepted small party orders, borrowed equipment from friends, hired temporary staff to have enough people to run the event. Nguyen Ngoc Thien had to handle everything himself, from preparing ingredients, cooking, setting up to cleaning up after the party. Difficulties piled up: limited finances, an unknown brand, competitive pressure from big competitors. However, thanks to his will to not give up, Nguyen Ngoc Thien seized a turning point opportunity - the first big party organization contract. Although he encountered many challenges and setbacks in that event, he considered it a painful lesson to perfect his service, build reputation for Naifood and gradually affirm his position in the home party market.

‏The secret to leading Naifood to success‏

The secret to Nguyen Ngoc Thien 's success at Naifood lies in his clear business philosophy: always putting customers at the center of every experience. For him, not only delicious food is enough, but service, attitude and dedication must also touch the hearts of customers. Nguyen Ngoc Thien builds a corporate culture that promotes teamwork, sees employees as colleagues, and continuously organizes training for everyone to improve their skills and serve more professionally. In addition, he is especially sharp in taking advantage of social networks, cleverly using real feedback from customers and real party videos to spread the brand. These things have helped Naifood not only retain regular customers but also conquer many new customers, increasingly affirming its name in the party service industry in Vietnam.

Perspective on self and philosophy of life

For Nguyen Ngoc Thien , failure is not the end, but valuable lessons that help him grow after each fall. He shared that it was thanks to the incidents in his first events that Nguyen Ngoc Thien understood the value of careful preparation, flexibility and the ability to handle situations. In his busy work, he always tries to balance his career and personal life, spending time with family and friends to nurture positive energy. For Nguyen Ngoc Thien , success is not only about revenue or brand, but also about the value it spreads to the community: creating jobs, supporting charity projects, and bringing joy and connection to thousands of families through cozy, meaningful parties.

Future plans and long-term vision

In the next 5-10 years, Nguyen Ngoc Thien aims to develop Naifood into a leading party organization brand in the Southern region, not only stopping at home party services but also expanding to events, high-end weddings and even exporting Vietnamese culinary products to international markets. Nguyen Ngoc Thien cherishes the idea of building a full-service center, where customers can find all organizational solutions from AZ. In addition to work, he also has a simple dream: to spend more time with his family, travel to explore the cuisine of other countries to continue to inspire Naifood. For him, culinary passion is not only a career, but also a journey of discovery and continuous dedication.

The story of Nguyen Ngoc Thien is a vivid proof for young people that a humble starting point does not determine the destination. He started from small parties, from empty hands, from initial failures, but it was his perseverance, constant learning and burning passion that brought Nguyen Ngoc Thien to success. The message he sent was simple but profound: anyone can create great things, if they dare to start from the smallest things and constantly pursue their dreams. This is a strong source of inspiration for the young generation to confidently step on the path they choose.

Source: https://baobinhthuan.com.vn/nguyen-ngoc-thien-la-ai-130544.html