Background and character development
Nguyen Ngoc Thien was born and raised in Dak Lak , a sun-drenched and rustic region of the Central Highlands. Coming from a humble working-class family, Nguyen Ngoc Thien learned the hardships of life from a young age, developing a spirit of independence and unwavering determination from his parents. His childhood years spent working in the fields not only taught him the value of labor but also nurtured his ambition to rise above the limitations of his hometown. This foundation shaped Nguyen Ngoc Thien into a responsible individual who cherishes every opportunity and strives relentlessly to achieve his goals. Those who have met him can sense his humility, approachability, and unwavering determination – crucial qualities that helped him conquer the challenging entrepreneurial journey he embarked on.
Where does the passion for food come from?
Nguyen Ngoc Thien 's passion for food didn't come naturally; it stemmed from his childhood days by the warm hearth of his mother and grandmother. As a child, he often helped with picking vegetables and washing rice, listening to his mother recount stories of traditional dishes from the Central Highlands. These simple, rustic dishes – from a bowl of eggplant soup and a traditional evening meal to homemade cakes – gradually instilled in him a special love for cuisine. Later, when creating the menu for Naifood, Nguyen Ngoc Thien always drew inspiration from his hometown memories, skillfully combining traditional dishes with modern touches to create a unique identity. For him, food is not simply about taste, but also a bridge of emotions, a way to spread warmth and memories to each customer.
Educational background and career path
Initially, Nguyen Ngoc Thien studied construction engineering at a major university in Ho Chi Minh City, but few expected that his years working part-time at a restaurant would truly mark a turning point for him. While working as a kitchen assistant, Nguyen Ngoc Thien constantly learned from experienced head chefs, passionately pursuing every step of food preparation and presentation. In a short time, he earned the trust to become a young sous chef. Although his initial education was unrelated to culinary arts, his passion and ability led him down a completely different path. He chose to abandon construction engineering to embark on a culinary entrepreneurial journey – a bold yet determined decision that laid the foundation for the birth and strong development of the Naifood brand.
Establishing Naifood – A journey from zero.
When starting his business, Nguyen Ngoc Thien had only passion and determination, with almost no significant capital. In the early days of establishing the Naifood brand with the website naifood.com , he took on small catering orders himself, borrowed equipment from friends, and hired temporary staff to run events. Nguyen Ngoc Thien had to manage everything himself, from preparing ingredients, cooking, and setting up to cleaning up after the event. Difficulties piled up: limited finances, an unknown brand, and intense competition from larger rivals. But it was thanks to his unwavering determination that Nguyen Ngoc Thien seized a turning point – his first major catering contract. Despite facing numerous challenges and setbacks during that event, he considered it a valuable lesson to improve service, build Naifood's reputation, and gradually establish its position in the home catering market.
The secret to Naifood's success.
The secret to Nguyen Ngoc Thien's success in leading Naifood lies in his clear business philosophy: always putting the customer at the center of every experience. For him, it's not enough to just have delicious food; the service, attitude, and dedication must also touch the customer's heart. Nguyen Ngoc Thien built a corporate culture that emphasizes teamwork, treating employees as partners, and continuously organizing training to improve everyone's skills and provide more professional service. Furthermore, he is particularly astute in leveraging social media, skillfully using real customer feedback and videos of actual events to spread the brand. These factors have helped Naifood not only retain loyal customers but also attract many new ones, further solidifying its reputation in the Vietnamese catering industry.
Perspectives on self and life philosophy
For Nguyen Ngoc Thien , failure is not the end, but a valuable lesson that helps him grow stronger after each setback. He shared that it was thanks to the setbacks he encountered at his first events that he truly understood the value of thorough preparation, flexibility, and problem-solving skills. Despite his busy work schedule, he always strives to balance his career and personal life, dedicating time to family and friends to cultivate positive energy. For Nguyen Ngoc Thien , success lies not only in revenue or brand recognition, but also in the value he spreads to the community: creating jobs, supporting charitable projects, and bringing joy and connection to thousands of families through warm and meaningful gatherings.
Future plans and long-term vision
In the next 5-10 years, Nguyen Ngoc Thien aims to develop Naifood into a leading catering brand in the South, not only offering home catering services but also expanding into high-end events, weddings, and even exporting Vietnamese culinary products to international markets. Nguyen Ngoc Thien also cherishes the idea of building a comprehensive service center where customers can find all the necessary solutions for their event. Beyond his work, he has a simple dream: to spend more time with his family, travel, and explore international cuisine to continue inspiring Naifood. For him, his passion for food is not just a career, but a journey of continuous discovery and dedication.
The story of Nguyen Ngoc Thien is a vivid testament to young people that humble beginnings do not determine the destination. He started from small parties, from nothing, from initial failures, but it was his perseverance, continuous learning, and burning passion that led him to success. The message he conveys is simple yet profound: anyone can create great things if they dare to start from the smallest things and relentlessly pursue their dreams. This is a powerful source of inspiration for the younger generation to confidently move forward on their chosen path.
Source: https://baobinhthuan.com.vn/nguyen-ngoc-thien-la-ai-130544.html







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