But in reality, there are dark corners of "digital content creators" (Creator) that not everyone knows.
Reporters of Nguoi Lao Dong Newspaper recorded the opinions shared by outstanding Creators in the past year.
Diep Le and KOL's occupational diseases
Having been a professional content creator for the past 10 years, Diep Le (Le Diep Hong Loan) did not disclose her current income, only saying that her income is 10 times higher than when she was self-employed before.
She believes that this is not a temporary job but a sustainable career, so she is trying to learn every day to serve the new career.
KOL Diep Le
However, she admits that to achieve success in the KOL/KOC profession, one must sacrifice many things, including health. Because this is a new profession, there are no formal training schools, so KOL/KOCs strive based on instinct.
In many livestream sessions, KOLs/KOCs get carried away and let their health go, so some people have "power outages" and have to get IVs right after. Although Diep Le herself has not had to get IVs, she once lost her voice. When she went to the doctor, she was told that this is an occupational disease for people who have to talk a lot such as MCs, singers, etc. If they do not have the technique to breathe and maintain their voice, they will quickly lose strength. That time, she had to stay silent for 6 consecutive days, and after 6 months, she was able to speak normally again, but her voice was no longer as clear as before.
TikToker Thien Nhan and "occupational accident"
Thien Nhan currently has a TikTok channel (@Thiennhanreview) with 1.1 million followers and has had a successful year with many community projects, many times participating in supporting farmers and workers to sell products via livestream.
Last year, Thien Nhan's TikTok account with nearly 5 million followers was "erased" due to a slip of the tongue on a livestream while interacting with the audience for violating the platform's policies.
Thien Nhan often takes his mother along on his experience trips.
The account disappearance caused Thien Nhan to lose many things, not only economic losses but also many memories throughout his journey of creating TikTok from scratch.
He started a new channel and luckily still received support from the audience to accumulate more than 1 million followers.
For him, the success of a content creator depends on the love of the audience, the audience buys because they love the channel owner.
In the context of content creators springing up like mushrooms, to be successful, KOLs/KOCs have to work hard, sometimes sacrificing their health and family time. Therefore, trying very hard to balance work and family is a difficulty that KOLs/KOCs face.
Chanh Beauty – Livestreaming is not simple
Chanh Beauty (Nguyen Thi Kim Xuyen) is one of 6 content creators nominated as the best seller of 2024 on TikTok, her channel currently has nearly 850,000 followers.
Previously, she imported goods to sell on platforms, but now she only sells directly. When livestreaming, she mainly sells to brands to earn commission.
For those new to livestream sales, she also recommends only doing affiliate marketing instead of importing goods to sell themselves because currently manufacturers have a price advantage, and the cost of selling on the platform is getting higher and higher.
Chanh Beauty prepares neat images before going on air
Selling live is not as simple as turning on the phone, so "talking and customers will buy to get commission, but it is also an investment". Before each live stream session, Chanh Beauty always has to worry about how to make her live session make the audience happy, how to convey the brand's message. In addition, the crew has to spend money to film and edit introductory clips, run ads to attract viewers, rent a studio, ... to have quality images.
During a live session, she and her team discovered that the price on her channel was 4,000 - 100,000 VND/product higher than other live sessions and she was forced to share that with the audience, accepting the livestream's failure despite having spent a lot of money on previous investments.
A lot of pressure in the livestream session
Stay alert to avoid traps
Ho Khac Vinh's TikTok channel "Vinh Thich An Ngon" currently has 1.7 million followers and 71.3 million likes. In 2024, Vinh was very successful when he received the TikTok Awards 2024 trophy in the Lifestyle Creator of the Year category when he carried out the project "rescuing unsold restaurants" which was recognized by the community.
Vinh shared that he saw many people's dislike of the food review profession, so he always tried to prove his integrity by always respecting the audience.
It took him 4 years to build a successful channel and the difficult journey helped him appreciate what he achieved.
Ho Khac Vinh had to go through a long journey to achieve success - Photo: NVCC
In fact, when creating content on social networks, there are people who become famous overnight and are often not mentally prepared, so they easily fall, get "high on power" and are boycotted immediately afterwards.
KOL/KOC is a content creation profession, so they have to update trends and learn continuously. Other people can enjoy 100% when traveling , but content creators only travel 50%, the rest is work.
Vinh revealed that being a KOL/KOC requires a lot of work and travel, but he loves his job so he is happy about it.
"Looking back at the past 4 years, I see that I have worked as much as I did during the previous period combined" - Vinh acknowledged.
Source: https://nld.com.vn/nhung-goc-khuat-cua-cac-kol-koc-noi-tieng-196250129163650163.htm
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