OCOP Quang Ninh - A fulcrum for agricultural economic development

Quang Ninh's OCOP program is built from the province's existing potentials and advantages. The program's goal is to develop agricultural, non-agricultural, and service products with local advantages according to the value chain implemented by enterprises, production households, and collective economies . By Quang Ninh's unique creativity, the OCOP program not only opens up many opportunities for people in the province to develop traditional advantageous products, increase value, and bring farmers' products from the village to the city; but also promotes the creativity and intelligence of the people, builds connections, and becomes the core to create a breakthrough for the development of the agricultural and rural economy of Quang Ninh.

The 2020 Quang Ninh OCOP Fair has been officially identified by the Ministry of Industry and Trade as an annual national trade promotion program.

Talking about Dong Trieu is talking about a large agricultural production area of the province, however, before the program "Each commune, ward, one product", the phenomenon of "good harvest, low price" often occurred, causing farmers to fall into difficult situations many times. Good harvest is the production goal of farmers, but it seems to have become a fear, a sad refrain not only for farmers in Dong Trieu, but for most farmers in the province. Solving the problem of "good harvest, low price", Quang Ninh is the pioneer province to implement the program "Each commune, ward, one product", which is unprecedented in Quang Ninh. Now, with the effectiveness proven in practice, the program has been expanded nationwide.

Among the many famous agricultural products of Quang Ninh known in many markets, there is custard apple - the OCOP brand of Dong Trieu. And also from the OCOP brand, custard apple trees of Dong Trieu become the "fulcrum" for the transition from agricultural production to agricultural economic development. In 2024, the total custard apple area is 925.6 hectares (836.6 hectares of long custard apple; 89 hectares of soft custard apple); of which more than 400 hectares are grown according to VietGap standards. The communes with the largest custard apple growing areas in the district include: An Sinh, Viet Dan, Tan Viet, Binh Khe... In the past few years, custard apple has truly become a crop that enriches people, with high economic value in the locality.

Dong Trieu's custard apple output in 2024 will reach 11,524 tons; of which, custard apple output will be 10,415.7 tons (garden price of custard apple is 35,000 VND/kg); custard apple output will be 1,108.1 tons (garden price is 70,000 VND/kg). Total custard apple revenue for the whole year 2024 will reach more than 442 billion VND (revenue increased compared to 2023, nearly 150 billion VND).

Custard apple is a famous agricultural product of Dong Trieu OCOP brand.

Dong Trieu custard apple products are just one of the successful examples of hundreds of OCOP products in Quang Ninh, bringing great economic benefits to farmers. In order for the OCOP program to develop comprehensively in the direction of increasing productivity and improving quality, the province has implemented synchronous solutions in a systematic manner. Typically: building a support mechanism; improved packaging and labels (product labels are fully recorded with mandatory information according to regulations); star-rated products continue to be developed, upgraded, and maintain quality and food safety standards; 100% of OCOP products that meet standards (from 3-5 stars) have been put on e-commerce platforms such as Postmart.vn and Voso.vn...

At the same time, some large-scale concentrated agricultural production areas in localities are systematically planned such as: citrus fruit production areas, high-quality rice production, tea production, safe vegetables, raw vegetables for processing. This is a favorable condition for implementing the OCOP program and also an opportunity to exploit more effectively the potential and strengths of each locality; develop quality products according to standards, increase competitiveness, and meet market demand. At the same time, help people change backward production practices, arouse and promote the spirit of self-reliance, confidence, and creative entrepreneurship among the people, direct people to the market economy, and promote production development in rural areas.

Through the results quantified by specific products, it can be affirmed that the OCOP program in Quang Ninh has had a strong influence; aroused the confidence and creativity of people, owners of facilities and production households; developed craft villages, agricultural products typical of each locality, produced according to value chains, according to standards, regulations, traceability, according to market demand and has created a new wind of transformation from agricultural production thinking to agricultural economic thinking.

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