Development of rural industrial products

Exhibition booth of Binh Thuan General Production, Business and Service Cooperative, Binh Thuan commune.

Son La has strengths in agricultural products, medicinal herbs, and handicrafts. From 2013 to present, the Provincial Council for the Selection of Outstanding Rural Industrial Products (CNNTTB) has recognized 148 provincial-level products, 23 of which were voted at the regional level and 11 at the national level. In 2023 alone, there will be 10 outstanding products participating at the regional level in 2024, including: Hawthorn tea, Duoc Lieu Nui Cooperative, Muong La commune; pure ground coffee, Bich Thao Coffee Cooperative, Chieng Sinh ward; dried Moc Chau cordyceps, Moc Chau cordyceps Cooperative, Co Do ward; Chieng Lao stone honey, Chieng Lao Agricultural Cooperative, Chieng Lao commune... Bien Cuong smoked buffalo meat products, Toan Quyen Agricultural Cooperative, Sop Cop commune and dried plums of Quyet Thanh Agricultural Cooperative, Thao Nguyen ward.

Ms. Le Thi Hong Anh, Director of the Provincial Center for Investment, Trade and Tourism Promotion, said: The voting activity for CNNTTB products is organized periodically every 2 years, following a strict process through all levels: Commune, ward - province - region - country. The comprehensive evaluation criteria are quality, design, mass production capacity, regional culture and commercialization. Recognized products will be supported in trade promotion, advertised at fairs, on e-commerce platforms, creating conditions for market expansion.

Booth displaying "Trong Nguyen Tea" products of Binh Thuan General Production, Business and Service Cooperative.

The product “Trong Nguyen Tea” of Binh Thuan Production, Trading and General Services Cooperative, Binh Thuan Commune has been recognized at the provincial, regional and national levels. Ms. Nguyen Thi Binh, Deputy Director of the Cooperative, shared: Thanks to being recognized as a typical product, the Cooperative has been supported to improve technology, invest in packaging, upgrade factories, and meet export standards. Revenue has increased by nearly 30% each year, expanding exports to the Taiwanese market with about 500 tons of dry tea each year.

Meanwhile, the business household Dao Thi Hieu, Quynh Nhai commune has researched and processed products made from Da River fish and shrimp, such as: fish cakes, fish sausages, fish floss, fish rolls, dried fish... In 2023, the Da River fish sausage product was voted a provincial product. Ms. Hieu shared: Currently, on average, each year, the household purchases nearly 20 tons of fresh Da River fish and shrimp to process the products. Thanks to support in participating in exhibition booths and product introductions organized by the locality, fish cakes and fish sausages are increasingly known and chosen by many customers.

Area for displaying, introducing and storing coffee bean samples of Phuc Sinh Son La Joint Stock Company, Chieng Mung commune.

The products voted as CNNTTB products are typical representatives of rural industrial production of each locality; demonstrating the characteristics and strengths of each region. This is an opportunity to develop production with large volumes of goods, increasing competitiveness with similar products on the market.

In 2025, Son La province will organize the provincial-level selection of CNNTTB in the third and fourth quarters. The provincial Investment, Trade and Tourism Promotion Center will accept applications until July 31, 2025. Participating products are divided into 4 groups: Handicrafts; agricultural, forestry, fishery and food processing; equipment, machinery, tools and mechanical spare parts; other products.

Ms. Dao Thi Hieu, Quynh Nhai commune, livestreams Da River fish sausage and fish cake products.

Ms. Le Thi Hong Anh, Director of the Provincial Center for Investment, Trade and Tourism Promotion, informed: We will coordinate with the Department of Industry and Trade to support businesses in completing their documents, consulting on designs and technical standards to increase the possibility of meeting the standards. At the same time, we will promote communication and discover creative products with regional value to participate. Strengthen propaganda about the benefits of participating in voting; support establishments in improving designs and applying technology; prioritize products with stable and environmentally friendly raw material areas; increase post-voting support such as promotion and consumption connection. Resources from industrial promotion programs, OCOP, new rural areas, etc. are also integrated to create conditions for sustainable development of products.

With the active participation of departments and branches, the voting activity for rural industrial products not only raises the level of Son La products in the domestic market but also gradually affirms its position on the export map - realizing the goal of developing rural industry in a professional, effective and sustainable direction.

Source: https://baosonla.vn/kinh-te/phat-trien-san-pham-cong-nghiep-nong-thon-kg0Nm8UNR.html