Miza Nghi Son Company Limited introduces goods at the first Autumn Fair.
One of the typical examples of the journey of building a brand through trade promotion is Thanh Son Salanganes Nest Company Limited. Starting from a small model, the company persistently invested in breeding, processing, and quality control facilities, creating a foundation for 5 products to meet OCOP 3-4 star standards. From here, the brand has a strong enough "support" to confidently step into a wider market. Director Nguyen Van Tu said: "For over 10 years, businesses have considered fairs and trade sessions as "soft levers" to help promote and receive direct feedback from consumers. Buyers remember the products, but more importantly, they remember the story of the strict farming and processing process that we pursue. From single products, up to now, we have had 7 groups with 12 commercial product codes, stably covering the Thanh Hoa market and then expanding to Hanoi , Hai Phong, Da Nang and some southern provinces. The business is also completing procedures to penetrate the Chinese market - a very high potential market for bird's nest products".
The same story happened with Chinh Ha tea products. The facility is known for its clean production process and stable raw material area, but only really broke through the brand when it continuously participated in fairs and trade connection programs. At the Autumn Fair 2025, Ms. Do Thi Ha - the owner of the facility chose the product "Lotus Rice Seed Tea" as the "spearhead" to approach tea connoisseurs in Hanoi. Ms. Ha said: "At each program, I not only sell tea but also try to spread Vietnamese tea culture. The difference lies in the story and quality. Tea drinkers will feel that when enjoying and through the truthful stories."
According to Ms. Ha, the most valuable thing that trading sessions bring is not only direct revenue, but also the door to a wider distribution system such as specialty stores, clean food chains, and modern retail channels. That is clear evidence of the ability to build a strong brand for Thanh Hoa agricultural products if you know how to choose the right market "touch points".
Currently, Thanh Hoa is strongly shifting towards trade promotion activities. According to the Department of Industry and Trade, the unit is advising on shifting from a discrete event-based approach to chain-based promotion - linking exhibitions, connecting supply and demand, supporting consumption, standardizing logistics and expanding the market. Typically, at the Autumn Fair in 2025, or inter-provincial trade weeks, "golden opportunities" have been created for local businesses to demonstrate the value of their products.
In addition to the State's perspective, as an organization supporting enterprises, the Vietnam Federation of Commerce and Industry (VCCI Thanh Hoa - Ninh Binh Branch) has recently coordinated with VCCI of provinces and many departments, branches, and business associations to organize large-scale conferences to promote investment, trade, tourism, and trade connection, attracting hundreds of enterprises to participate. Typically, the recent conference to promote investment, trade, tourism, and trade connection between Thanh Hoa and Quang Tri, enterprises had the opportunity to analyze the potential from exploitation to processing and consumption of products in the fields of agriculture and forestry products associated with logistics and tourism. Typical products of Thanh Hoa were also introduced, making an impression on partners and guests; opening up opportunities to connect, trade, and expand the consumption market for enterprises and cooperatives.
Looking back at the development journey, it can be seen that trade promotion and trading activities are bringing clear “sweet fruits” to brands. From small-scale OCOP products to clean agricultural and food production facilities, many businesses are finding ways to bring products to a wider, higher-quality market. And more importantly, this environment helps businesses continue to standardize processes, review brand development strategies and continue the journey of building new market standards.
Article and photos: Minh Hang
Source: https://baothanhhoa.vn/qua-ngot-tu-ket-noi-giao-thuong-270158.htm
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