Quang Ninh builds brand for OCOP products

Thanh Thuy sour sausage products gradually affirm their brand and have a position in the market.

Thanh Thuy ham and sausage production facility in Ninh Phuc village has more than 20 years of experience in producing ham, sausage, and sour sausage products. In 2024, Thanh Thuy sour sausage was recognized as a 3-star OCOP product. Since then, the product has gradually affirmed its quality and gained the trust of consumers. The owner of the facility, Le Trung Kien, said: "There are many famous sour sausage products on the market. To make an impression and be competitive, I have to affirm it with quality. Along with that, we need to innovate technology, improve packaging and labels, participate in fairs and product introduction booths to successfully build the Thanh Thuy sour sausage brand."

To develop the brand for local OCOP products, the Economic Department of Quang Ninh commune has advised the People's Committee of the commune to pay attention to investing in research, transfer, application of scientific and technical advances, application of information technology, digital transformation in agricultural production; expanding the scale and area of clean product production, ensuring food hygiene and safety; bringing mechanization into agricultural production stages, contributing to increasing productivity and value of agricultural products.

The Commune Economic Department also actively coordinates with functional agencies to organize training sessions, provide advice on product idea development; develop business plans; support packaging design and printing; guide the preparation of registration files for codes, barcodes, trademark protection, etc. for entities, cooperatives, and business households in the area. In addition, the commune also creates conditions for entities, cooperatives, and business households in the area to participate in events, fairs, and trade connection seminars to promote and boost trade, helping OCOP product entities have more opportunities to introduce their products to consumers.

Along with that, Quang Ninh commune also focuses on promoting the introduction of key products, characteristics, and potential strengths of the locality on mass media, websites, e-commerce platforms, via Zalo, Facebook...

According to the Head of the Economic Department of Quang Ninh Commune, Van Doan Chung, building and managing trademarks and brands for local specialty products is an important task, helping the district's agricultural products to reach deeper and more sustainably in the market. At the same time, it helps cooperatives and farmers in the commune change production methods from traditional to closed chains, ensuring food safety, gradually affirming the quality and brand of local specialty agricultural products.

Up to now, Quang Ninh commune has 2 3-star OCOP products: Thanh Thuy sour sausage and Loi Hoa chicken eggs. Currently, the commune is continuing to support the development of OCOP products such as The Rang fish sauce; dried and braised mussels, dried herring of Hoan Thien Bao Seafood Joint Stock Company...

“Quang Ninh is a locality with many traditional products and occupations, convenient for developing OCOP products. However, most of the businesses are small-scale, hesitant, and do not dare to invest in expanding the market. Therefore, the Economic Department is focusing on propaganda to help households and businesses change their production mindset and invest with focus and key points. At the same time, advising the Commune People's Committee to support the cost of setting up dossiers to request recognition of OCOP products for households, entities, cooperatives, and businesses in the area,” added Van Doan Chung, Head of the Economic Department of Quang Ninh Commune.

Photo story: Minh Khanh

Source: https://baothanhhoa.vn/quang-ninh-xay-dung-thuong-hieu-cho-san-pham-ocop-268461.htm