Launching the Vietnam Press and Media Panorama Report 2023-2024

The Vietnam Media Panorama Report 2023-2024 will provide accurate and updated information about the media market in Vietnam, trends and forecasts for 2024.

On December 15, Global PR Hub Company cooperated with Global Advertising Platform MGID to officially release the Vietnam Media Landscape Report 2023-2024, with professional advice from the Vietnam Journalists Association and the Vietnam Digital Communications Association.

The report is a source of reliable, professional information for media professionals with survey data, analysis and forecasts from leading experts in Vietnam and around the world .

The study also provides an overview of the development trends of various media channels over the years. The potentials and challenges for the Vietnamese press and media industry are discussed through in-depth analysis of information consumption behavior, usage habits of social media and other digital platforms, as well as perceptions and assessments of the credibility of mainstream media.

In addition, the Report also proposes a number of practical approaches and guidance to help businesses adjust their communication plans to better suit the rapid changes in this field.

The media industry in Vietnam is growing rapidly, requiring businesses, organizations and professionals to adapt flexibly and quickly. Dr. Nguyen Minh Hong - Chairman of the Vietnam Digital Communications Association (VDCA) shared: “The Vietnam Press and Communications Panorama Report 2023 - 2024 has highlighted the impacts of digitalization and Artificial Intelligence trends creating breakthroughs in communications in Vietnam. At the same time, the report also acknowledges the challenges and risks that remain along with the opportunities and potential that these technologies will bring to businesses in an increasingly growing economy .”

Meanwhile, Mr. Aros Dyshkant - Regional Director of Southeast Asia MGID added: "The study emphasizes that the information consumption habits of Vietnamese readers are very diverse, with diversity among different media channels. In addition, the report also clearly shows the communication methods that help brands keep up with consumers. The final part of the report also highlights the important role of advertising technology (AdTech) in shaping the way users receive information, online news and supporting professional content creators in 2024."

From the above analysis and assessment, Ms. Le Mai Anh - Southeast Asia Regional Director of Global PR Hub shared: “Currently, the domestic and international media industry is witnessing tremendous changes, almost reaching the explosive threshold of social networks and AI technology. We hope that the report will be a valuable reference source for media workers, publishers, advertisers and businesses in building effective communication and branding strategies. Along with the remarkable development of society and the constant promotion of factors from the legal environment, technology as well as consumer behavior, we also need to regularly update and innovate to be able to keep up with the flow of the times."

The Vietnam Media Panorama Report 2023-2024 is 76 pages long in English. The report is available in print and PDF formats.

Users can download it here.

(According to Vietnam+)

Source