Saigontourist Group, Vietnam Airlines promote tourism in Europe - Milan 2025

Saigontourist Group cooperated with Vietnam Airlines to organize the Vietnam Tourism Promotion Program in Milan, Italy 2025 on May 6.

International partners learn about the Saigontourist Group system at the Vietnam Tourism Promotion Program in Europe - Milan 2025 - Photo: SGT

Saigon Tourist Group said it has coordinated with Vietnam Airlines to organize the Vietnam Tourism Promotion Program in Europe - Milan 2025, in Milan, Italy.   on 6-5.

The event took place in the context of Vietnam Airlines preparing to launch a direct flight from Hanoi to Milan, opening up favorable opportunities for connecting Vietnam and strategic tourism markets in Europe.

Promote Vietnam tourism to the world

This is part of a strategy to promote Vietnam's destinations, especially targeting European tourists with high demand for quality travel experiences.

The event was attended by senior representatives of the governments and tourism organizations of the two countries. On the Italian side, the notable presence was the Italian Ambassador to Vietnam, Mr. Marco Della Seta; the Secretary of State of the Lombardy region, Mr. Raffaele Cattaneo; and the leaders of the Italian National Tourism Agency.

On the Vietnamese side, there were Ambassador Extraordinary and Plenipotentiary to Italy Mr. Duong Hai Hung; Director of the Vietnam National Administration of Tourism Mr. Nguyen Trung Khanh; representatives of Vietnam Airlines' leadership along with businesses and media units from both sides.

Representing Saigontourist Group are Mr. Truong Duc Hung - General Director, along with leaders of key member units such as Saigontourist Travel, Rex Saigon, Majestic Saigon and Grand Saigon hotels.

Statistics from Saigontourist Group show that each year the system welcomes and serves hundreds of thousands of European visitors, especially Italian visitors, mainly in the high-end and business segments, bringing in thousands of billions of VND in revenue.

Saigontourist Travel Service Company alone welcomes thousands of European tourists each year on both air and sea tours, and also takes tens of thousands of Vietnamese tourists to Europe.

Therefore, this promotion event marks an important first step in expanding the Vietnamese tourism market in Europe.

Elevate your travel experience with Saigontourist Group

Mr. Pham Huy Binh - Chairman of the Board of Members of Saigontourist Group - commented: "The opening of the direct flight from Hanoi to Milan is an important boost for welcoming European guests. This is also a golden time to promote the image of a safe, friendly and culturally rich Vietnam to the potential European tourist market.

The close cooperation between Vietnam Airlines and Saigontourist Group will contribute significantly to attracting more European tourists to Vietnam in the coming time."

The event was attended by representatives of leaders and businesses from Vietnam and Italy - Photo: SGT

According to Mr. Truong Duc Hung, the coordination with strategic partners to organize a tourism promotion program in Milan demonstrates Saigontourist Group's initiative and determination in seizing new opportunities, while affirming its common commitment to promoting Vietnamese tourism in the international market.

In addition to the promotional programs, the highlight of the event is the special art program "Thousand Miles of Interaction" with the combination of Italian artists and the Bong Sen ethnic art troupe from Vietnam, performing folk music and dance and traditional Ao Dai fashion by designer Vu Viet Ha.

In addition, Saigontourist Group's booth also organized the "Lucky Wheel" program to promote Vietnamese culture, destinations and customs through lively interactions with visitors.

With its presence in Milan, one of Europe's leading tourism and commercial centers, Saigontourist Group and Vietnam Airlines demonstrate their efforts to expand their influence and create a solid foundation for the growth of international visitors to Vietnam in the coming period.

The program in Milan is part of a series of international tourism promotion activities jointly implemented by Saigontourist Group and Vietnam Airlines in recent years.

Some notable events include: WTM London Fair (2023), ITB Berlin (2024), promotion programs in Japan (2023), China (April 2024), Cambodia with the theme "Two countries - One destination" (July 2024), and Vietnam - US tourism investment promotion program (2022).

Source: https://tuoitre.vn/saigontourist-group-vietnam-airlines-xuc-tien-du-lich-tai-chau-au-milan-2025-2025050715373309.htm