Samsung issues a warning.

Pressure from memory chip shortages and the booming demand for AI have led Samsung to acknowledge the possibility of having to reconsider the pricing of many product lines to offset costs.

Samsung may increase product prices in 2026. Photo: Bloomberg .

Samsung Electronics stated that the shortage of memory chips is driving up production costs across the electronics industry, potentially forcing tech companies to consider adjusting product prices in the near future.

As the world's largest memory manufacturer, Samsung currently supplies components to a wide range of electronic devices, from smartphones and laptops to home appliances and self-driving car systems. However, even this company is not immune to the impact of sharply rising prices for core components.

“There are many issues related to semiconductor supply, and that will affect consumers. Prices are rising even now. Obviously, we don’t want to pass that burden on to consumers, but there will come a time when Samsung will have to consider re-pricing its products,” said Wonjin Lee, President and Chief Marketing Officer of Samsung Electronics.

Lee made this statement on the sidelines of CES 2026 in Las Vegas, where Samsung showcased a product portfolio ranging from small wireless headphones to TVs up to 130 inches in size. Like many other tech brands at CES, Samsung is emphasizing its vision of a deeply connected and AI-integrated ecosystem of devices amidst rising production costs.

According to Samsung, the wave of AI-powered data center construction is creating unprecedented demand for high-bandwidth memory (HBM). This product line generates significant profit margins, contributing to record-high stock prices for Samsung and its rival SK Hynix. However, this is also increasing pressure on memory supply for other sectors.

Rising production costs are forcing many smartphone manufacturers to increase product prices. Photo: Bloomberg .

Against this backdrop, many major technology companies have issued warnings about potential price increases. Dell and Xiaomi have both acknowledged that escalating component costs could impact product prices. Meanwhile, Lenovo Group stated that it began stockpiling memory chips last year to proactively address supply risks. In November 2025, Counterpoint Research predicted that memory module prices could increase by up to 50% in the second quarter of this year.

Compared to many competitors who cannot manufacture their own memory, Samsung is considered to have a distinct advantage in controlling its supply chain. Mr. Wonjin Lee believes the company is in a better position than the market average.

“We are more optimistic about the outlook for 2026 than we were last year. With the advent of AI, consumers and businesses alike are looking to upgrade their equipment to take advantage of new technologies,” Lee added.

Source: https://znews.vn/samsung-canh-bao-gia-smartphone-sap-tang-manh-post1617657.html