Creating digital content brings products closer to customers

Update new trends

Mr. Truong Thanh Pho, CEO and Founder of Tot Dryer Manufacturing Co., Ltd. and Xuan Nong Agricultural Investment and Development Co., Ltd., who has 15 years of experience in creating content on YouTube and SEO on Google, shared: "Through building digital content, Xuan Nong has gradually become a prominent green agricultural brand on social networks, from simple videos recording the process of planting, watering, and caring for plants... Creative content not only helps businesses increase brand awareness, but also acts as a strong bridge with customers; building a community of loyal customers without having to invest too much in advertising costs. A video that touches the right emotions can spread faster than any advertisement. A real story can make customers choose to stick with it instead of just passing by."

Many businesses participated in a training course on ChatGPT application in online marketing recently organized by the Can Tho City Business Association.

Currently, most customers make decisions to buy products based on emotions, images, videos ; the frequency of new products is constantly increasing, requiring fast and flexible marketing; the need to personalize advertising by gender, age, and interests is very high. On the other hand, many stores currently do not have professional marketing staff, AI will be a maximum and effective support tool for creating digital content for online marketing activities... Mr. Truong Hoang Khai, Director of Katec Technology Joint Stock Company, said: At work, AI helps automate, free up time for employees, reduce some human errors and mistakes. Artificial intelligence also actively supports data analysis, providing more accurate information and predictions; providing suggestions based on big data. For example, Amazon uses AI to optimize shipping processes and product recommendations, while Netflix uses AI to personalize content for users.

Sharing the same view, Ms. Le Kim Thanh, Lecturer on online marketing, shared: "Applying AI not only helps optimize the process but also improves the efficiency and quality of work. In particular, with a variety of features such as answering questions, creating content, translating... Content marketing via GPT Chat is applied in business operations in many fields such as education, healthcare, programming, marketing, finance - banking... However, effective creative content must ensure the following factors: unique, not copied; attractive, shareable; targeting the right audience with high accuracy; in-depth and meaningful; monitorable and manageable; no spelling mistakes".

Understand correctly, do correctly

According to Mr. Truong Hoang Khai, AI is developing strongly and becoming an indispensable tool in many production and business activities of enterprises, especially marketing. However, enterprises still face many barriers in the process of applying AI to digital content creation and online marketing: lack of knowledge and skills in information technology or AI, investing in AI technology and necessary systems is quite costly, concerns about security and privacy related to personal data, fear of change... Therefore, Mr. Truong Hoang Khai proposed some solutions to promote the application of AI in online marketing: organizing AI training courses for employees to improve their knowledge and skills in using AI; building a culture of innovation by encouraging employees to experiment and share ideas on how to apply AI in their work; investing in and selecting AI solutions that suit the specific needs of the enterprise...

In addition to the advantages, the application of AI as well as ChatGPT in production and business activities may face the risk of information security loss because businesses have not fully complied with and implemented regulations to ensure network information security. For example, anti-malware software has not been deployed on important servers, network information security monitoring (SOC) has not been fully implemented to promptly detect abnormalities in the system; there is no or an inappropriate plan for quick recovery after an incident...

According to Mr. Ngo Viet Khoi, Information Security Expert, the human resources of small and medium enterprises often do not have in-depth expertise in AI security, which can lead to the deployment of AI systems with many potential security vulnerabilities. Therefore, the advice given is that enterprises need to focus on raising awareness and basic knowledge about data security and risks related to AI for employees; seek advice from security experts to assess risks and propose appropriate preventive measures; use simple, appropriate security tools...

Mr. Truong Thanh Pho emphasized: "Each social media platform is a fertile land, but only when businesses sow the right seeds - that is, the right content - can they reap a bountiful harvest. TikTok platform needs to be fast, short, concise and trendy. Facebook clearly reflects your values, interests and how you build relationships. YouTube is the ideal platform for long, quality and sustainable content over time. Each platform's algorithm is like a guide, but content is the reason why viewers and customers choose to stay. Understanding user behavior on each platform, combining strategic thinking and true emotions in each post - that's how businesses sow seeds in the right soil, in the right season, to reap the trust of customers".

Article and photos: MY THANH

Source: https://baocantho.com.vn/sang-tao-noi-dung-so-dua-san-pham-gan-hon-voi-khach-hang-a186144.html