Towards the 17th anniversary of Vietnam Brand Day (April 20, 2008 - April 20, 2025), the Ministry of Industry and Trade coordinates with localities, agencies and organizations at home and abroad to implement Vietnam National Brand Week 2025 from April 15 - 21 nationwide.
Within the framework of the Week, the Opening Ceremony of National Brand Week and the Vietnam National Brand International Forum 2025 in hybrid form will be held on the morning of April 16 in both direct and online form at Pullman Hotel, Hanoi .
With the theme "Vietnam's National Brand: Breakthrough from innovation and creativity", the Forum is a space connecting management agencies, economic experts, trade promotion organizations, the business community and the press to promote the strategy of building a national brand in the new context - where innovation becomes the core growth driver.
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Local products are introduced and promoted at annual fairs. Photo: Hong Chuyen |
The event was chaired by leaders of the Ministry of Industry and Trade, with the participation of delegates from ministries, branches, People's Committees of provinces/cities, trade promotion organizations, enterprises with products achieving National Brand status and many domestic and international economic experts.
Besides the forum, the outstanding activities within the framework of National Brand Week 2025 include: Sending a congratulatory letter from the Minister of Industry and Trade to the business community; launching a large-scale communication campaign on Vietnam Brand Day (April 20) on mass media; and a photo exhibition of Vietnam National Brand achievements at the forum premises.
The Vietnam National Brand Program was approved by the Prime Minister in 2003, with the long-term goal of promoting Vietnam's image associated with the quality of goods and services, business reputation and national competitiveness.
After more than two decades, Vietnamese brands are gradually asserting their position in the international market. In the context of fierce global economic competition, “breaking through innovation and creativity” is not just a slogan but must become the philosophy of action of each Vietnamese enterprise.
Source: https://congthuong.vn/sap-dien-ra-tuan-le-thuong-hieu-quoc-gia-viet-nam-2025-382042.html
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