Established in 1994, SeABank is one of the leading joint stock commercial banks in Vietnam with nearly 4 million customers, nearly 5,500 employees and 181 transaction points nationwide. SeABank's goal is to become a typical retail bank with a customer-centric strategy by providing a diverse system of financial products and services to individuals, small businesses and large enterprises. SeABank is considered one of the pillars in the banking system with a charter capital of VND 28,450 billion, ranked Ba3 by Moody's in many important categories, and is one of the first banks to implement Basel III international risk management standards.
In the context of increasing digitalization, SeABank recognizes the importance of providing a strong online platform to meet the increasing needs of customers. Not only is it an important step in the journey to embrace the digital era, the new website also demonstrates SeABank's pioneering spirit in applying technology to provide convenient, fast and safe financial services.
According to the development strategy of "Digital Convergence", SeABank focuses on digitizing products and services as well as applying technology in internal operations and investing in building modern technology infrastructure to optimize processes, increase operational efficiency, bring customers a different experience of digital banking services, aiming to become the most favorite retail bank.
With many significant improvements, the new website promises to bring outstanding utilities, a friendly interface and a series of smart features, helping customers easily access and use banking services quickly and effectively. This is a meaningful gift that SeABank gives to customers in the journey of 31 years of sustainable development, towards a comprehensive digital future.
SeABank officially launched its new website in March 2025.
1. Modern UI/UX interface, optimizing personal experience
User experience is always a top priority for SeABank in its digital transformation journey. When designing the new website, SeABank has invested heavily in a modern, intuitive UI/UX interface in a streamlined, user-friendly and easy-to-use style, helping customers quickly access the necessary information. In addition, SeABank's new website interface is also guaranteed to optimize personal experience with each separate content stream, suitable for each target customer group:
- Individual customers (KHCN): Simple interface, easy to navigate, focusing on popular services such as online account management, personal finance management, savings, mortgages and unsecured loans , while updating the latest offers, helping to optimize daily transactions.
- Corporate customers (CTT): Clear, professional layout, providing specialized financial solutions, including cash flow management, international payments or trade finance with flexible support.
- Preferred customers: A more premium experience with exclusive product details, personalized financial advice and priority routing prominently displayed right from the homepage.
- Investors: Integrate financial reports, shareholder information and market data accurately and scientifically , helping investors easily look up and make smart decisions.
- Recruitment: A section dedicated to candidates with an attractive interface, fully displaying information about the working environment and career opportunities at SeABank, while supporting quick tracking and application.
2. Add many new features, more convenient for customers
Understanding the increasing needs of customers in accessing and managing finances online, SeABank's new website has invested heavily in upgrading and adding a series of smart and convenient features, promising to bring superior experiences, save time and optimize service efficiency for customers:
- Smart search, instant response: The search engine is prominently designed right on the homepage and integrates advanced technology, helping customers easily find accurate information about SeABank's products and services to suit their individual needs.
- Personalized product suggestions: With a quick menu located right on the homepage, SeABank's new website can automatically analyze customers' habits, interests, income levels and specific needs to suggest suitable products and services. This feature helps customers experience financial solutions quickly without having to spend time going to the counter or calling the consulting hotline.
- Smart card comparison: The “Card comparison” feature allows customers to easily grasp and compare the outstanding features of card products issued at SeABank, thereby being able to choose the product that best suits their personal needs.
- Multi-function financial calculator: The new website integrates a series of useful calculators, including calculating loan interest rates, deposit interest rates and converting foreign currencies according to real-time updated exchange rates; supporting customers in financial planning, and choosing suitable products and terms quickly and promptly right on the website without needing direct support from bank staff.
- Specialized service consulting: The "News" section on the website now has a Consulting - Service section added, providing useful information and answering common questions of customers in the field of finance - banking, helping customers access information easily and contributing to optimizing SEO for the website.
- Real-time stock information update: In the "Investor" section, SeABank has added the Real-time stock information feature to help investors easily monitor market fluctuations and make timely decisions.
3. Synchronize the system of separate pages, easier to use
One of the notable improvements of the new SeABank website is the synchronization of the information page system. Previously, preferential programs for individual customers and corporate customers were posted on separate websites (Seaoffer for individual customers or SME for small and medium enterprises). This can make it difficult for customers to search and verify information.
Now, with the new website, all this information will be consolidated and displayed clearly in the “Featured Offers” sections dedicated to each customer segment. This synchronization helps to improve consistency, accuracy and uniformity in providing information, supporting customers to search and choose SeABank’s offers easily and smoothly, while strengthening customers’ trust in the SeABank brand.
4. Page loading speed improved significantly compared to the old website
Page loading speed is one of the most important factors affecting user experience and website performance. With strong investment in technology infrastructure, SeABank's new website has a significantly improved page loading speed compared to the old version.
The new website's page loading speed is guaranteed to be stable on all devices, anytime, anywhere, thereby providing the smoothest experience for customers. Customers can easily access information pages, conduct online transactions or connect with the consulting team quickly in just a few seconds.
The improvements in the new website demonstrate SeABank's serious investment in improving the quality of online services, demonstrating its commitment to serving customers with the highest standards. This is an important milestone for SeABank in its strategy to build a modern, convenient and closer-to-the-community bank, while helping SeABank take a step forward in its journey of comprehensive digital transformation and enhancing its position in the market.
For more details or support, please contact:
Southeast Asia Commercial Joint Stock Bank SeABank
Website: www.seabank.com.vn
Hotline: KHCN 1900 555 587 - KHDN 1900 599 952
Source: https://www.seabank.com.vn/tin-tuc/tin-seabank/news/seabank-chinh-thuc-ra-mat-website-moi---nang-tam-trai-nghiem-khach-hang
![[Photo] Prime Minister Pham Minh Chinh inspects the progress of the National Exhibition and Fair Center project](https://vphoto.vietnam.vn/thumb/1200x675/vietnam/resource/IMAGE/2025/5/19/35189ac8807140d897ad2b7d2583fbae)
![[VIDEO] - Enhancing the value of Quang Nam OCOP products through trade connections](https://vphoto.vietnam.vn/thumb/402x226/vietnam/resource/IMAGE/2025/5/17/5be5b5fff1f14914986fad159097a677)
Comment (0)