Super Sale 11/11 explodes nationwide: Expect record sales

11/11 Super Sale explodes nationwide: The biggest shopping festival of the year stirs up both online and traditional stores. Expect record sales from the 11/11 Super Sale.

Index

• Super Sale 11/11: From online festival to national consumer wave
• Retail systems are entering the market strongly with unprecedented incentives
• Viettel Store launches huge promotions on the occasion of Super Sale 11/11
• Fierce competition on e-commerce platforms
• Shopee takes the lead with “Shopee Mega Sale 11.11”
• Lazada invests 25 million USD for 11/11 Super Sale
• TikTok Shop accelerates with 20% discount and flash sale
• Super Sale 11/11: A big boost for consumption and e-commerce
• Expect record sales from the 11/11 Super Sale

Super Sale 11/11: From online festival to national consumer wave

The 11/11 Super Sale, which originated from Singles Day in China, has now become a global shopping phenomenon, especially in Vietnam. The event is not only bustling on e-commerce platforms but also spread to traditional retail systems.

A series of electronics chains, supermarkets and technology stores simultaneously "joined in" with unprecedented discounts, creating a bustling shopping atmosphere throughout early November.

Retailers see the 11/11 Super Sale as a golden opportunity to boost year-end sales. They not only launch thousands of promotional products but also organize many entertainment activities, golden hour promotions and accompanying gifts.

The heat of the 11/11 Super Sale caused traffic, sales and consumer interactions to skyrocket in just the first few days of opening.

Retail systems are entering the market strongly with unprecedented incentives

At Cho Lon Electronics system, the 11/11 Super Sale program takes place from November 7 to 11 with discounts of more than 50% on televisions, washing machines, refrigerators, air conditioners and household appliances.

The Gioi Di Dong also launched a "double deal explosion", with up to 15% off watches and accessories, 12% off household goods, and a series of deeply discounted technology products.

Dien May Xanh system extends promotion of 30% discount on phones, laptops, refrigerators and up to 50% on accessories.

Meanwhile, Mobile World offers a series of “buy 1 get 1 free” promotions, with an additional 1 million VND discount during the golden hours of 8am – 12pm on November 10 and 11. iPhone 16e buyers will only have 14.89 million VND, Xiaomi 15T will have 12.49 million VND, Samsung Galaxy S25 Ultra will have a discount of 25.49 million VND.

In addition, Mobile World also launched a series of deals that "hit rock bottom" at 11,000 VND for accessories such as phone straps, charging cables, wireless headphones and mini technology devices.

Viettel Store launches huge promotions on the occasion of Super Sale 11/11

Viettel Store contributes to the 11/11 Super Sale with the theme "Single's Day, still the best alone", with up to 50% off on smartphones, laptops and home appliances. Products such as OPPO Reno14 F 5G reduced to 9.7 million VND, HONOR X7d reduced to only 5.39 million VND, Xiaomi 15T 512GB reduced to 13.59 million VND, iPhone 16e reduced to 12.49 million VND.

In addition, customers who purchase on November 11 will also have the opportunity to receive additional vouchers, gifts and free shipping nationwide.

Not stopping there,FPT Shop launched the "Trade-in - Trade-in" program to help customers exchange old iPhones for new iPhones in just a few minutes through an automatic pricing platform.

The golden hours of 10am - 1pm and 7pm - 9pm have discounts of up to 2.5 million VND when purchasing SIM cards or accessories, contributing to turning the 11/11 Super Sale into an event that attracts both young and middle-aged customers.

Fierce competition on e-commerce platforms

In the online space, the 11/11 Super Sale has become a big competition between "giants" such as Shopee, Lazada and TikTok Shop. Each platform has launched its own strategy, from huge promotions to entertainment activities combined with shopping to attract consumers.

Shopee takes the lead with “Shopee Mega Sale 11.11”

Shopee launches the 11/11 Super Sale campaign with discounts up to 50%, Xtra Vouchers worth up to 11 million VND and thousands of attractive gifts.

Shopee also combines entertainment through the series of programs "Sao Live Dinh Chop" and "Sao Thi Sao", bringing together famous stars such as Noo Phuoc Thinh, Karik, Anh Tu and Isaac.

Users can also open random gift boxes from November 4 to 11 to receive 111 phones and thousands of Shopee Coins.

Lazada invests 25 million USD for 11/11 Super Sale

Lazada is going all in with a $25 million budget for Southeast Asia, launching a 14-day campaign. The platform expands its international product catalog from Gmarket (Korea) and Tmall (China), and applies a free shipping and flexible refund policy.

In particular, Lazada cooperates with YouTube Shopping, doubling commissions for content creators to amplify the spread of the 11/11 Super Sale on the internet.

TikTok Shop accelerates with 20% discount and flash sale

TikTok Shop contributes to heating up the 11/11 Super Sale with a series of 20% off vouchers, 50% flash sale and free shipping program across the entire store. The continuous livestream sales series for 4 days from November 8 to 11 helps TikTok Shop become a favorite destination for young consumers, especially the Gen Z generation who love shopping combined with entertainment.

Super Sale 11/11: A big boost for consumption and e-commerce

According to the report, Vietnam's e-commerce sales in the fourth quarter of 2025 could reach VND105,000 billion, up 1% compared to the third quarter, with an output of about 1.07 million products. Criteo's research shows that the Super Sale events 11/11, 12/12 or Black Friday all help sales increase sharply, but 11/11 always leads in terms of transaction volume and interactions.

The 11/11 Super Sale not only helps consumers save money but also motivates businesses to boost their year-end business. E-commerce platforms are focusing on investing in logistics, warehousing and fast delivery services, helping to improve the shopping experience and increase customer confidence.

Livestreaming sales are becoming more and more popular, helping consumers watch, interact and buy products right on the live stream, creating a modern entertainment shopping trend.

Expect record sales from the 11/11 Super Sale

Experts predict that thanks to the 11/11 Super Sale effect and major year-end promotions, the total sales value in Vietnam's retail and e-commerce industry in 2025 could increase sharply compared to the previous year.

With recovering purchasing power, positive spending psychology and a series of large-scale campaigns, the 11/11 Super Sale is expected to break sales records, become the "Vietnamese version of Black Friday" and be an important highlight in the year-end economic stimulus chain.

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Source: https://baonghean.vn/sieu-sale-11-11-bung-no-toan-quoc-ky-vong-doanh-so-ky-luc-10310978.html