Vietnam tourism promotion website rises 16,000 places, wins 'second place' in the region

The website promoting Vietnamese tourism abroad of the Vietnam National Administration of Tourism at vietnam.travel has recently continued to increase its ranking in the world, ranking 2nd in Southeast Asia.

According to similarweb.com (a website specializing in analyzing and ranking websites worldwide ), in October, the website vietnam.travel of the Vietnam National Administration of Tourism ranked #104,698 in the world, up 16,000 places compared to March.

In the Southeast Asia region, Vietnam's website ranked 2nd, just after Thailand's travel website (rank #51,251), above Singapore (rank #109,858), far surpassing Indonesia (rank #203,665), Malaysia (rank #216,688), Philippines (rank #1,687,836).

Website ranking information vietnam.travel on similarweb.com platform

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The countries with the most traffic to the vietnam.travel website are the US, Australia, Singapore, Indonesia, etc. In which, traffic from the US market increased by 40.8%, from Singapore increased by 34%, from Indonesia increased by 41.6%, from Australia increased by 4% in the past month.

Notably, although ranked later, some important indicators of the Vietnamese website are higher than the Thai website. Specifically, in terms of average number of pages viewed/visit, the vietnam.travel website achieved an index of 1.92 pages/visit, higher than the Thai website (1.49 pages/visit). In terms of average time/visit, the vietnam.travel website is 44 seconds, higher than the Thai website (36 seconds). The bounce rate of the vietnam.travel website is 49.8%, much better than the Thai website (60.1%). These indicators reflect the attractiveness, appeal, and coherence of promotional content on the vietnam.travel website is quite good.

Some other notable indicators, the percentage of users accessing the vietnam.travel website via mobile phones accounts for 66.96%, accessing from desktop computers accounts for 33.04%. The number of visits to the vietnam.travel website via search engines accounts for nearly 50.71%, direct visits account for 26.17%, showing that the level of awareness of the vietnam.travel website brand in the world is quite good, higher than the Thai website (18.66%).

Website vietnam.travel of Vietnam National Administration of Tourism specializes in promoting Vietnamese tourism abroad.

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The website vietnam.travel is the official information channel of the Vietnam National Administration of Tourism, directly managed and operated by the Tourism Information Center to bring the image of Vietnam tourism to the world. Recently, the Tourism Information Center has implemented a comprehensive communication strategy, combining the website vietnam.travel and social networking platforms such as Facebook, Instagram, YouTube... Thereby, strongly spreading the message of safe, friendly and vibrant Vietnam tourism, especially during the peak international tourism season at the end of the year.

The media campaigns focus on widely introducing the open visa policies of the Vietnamese Government - an important factor in attracting international tourists. Along with that, a series of video clips, articles and vivid images are constantly updated, introducing products, services and unique destinations such as Ha Long, Phu Quoc, Ninh Binh, Da Nang...

Thanks to its innovative approach and engaging content, Vietnam is emerging as one of the hottest destinations in Asia. According to forecasts by leading market research firm BMI, Vietnam could welcome more than 22 million international visitors in 2025, far exceeding the record of 18 million in 2019, marking a strong recovery of the tourism industry after the Covid-19 pandemic.

Source: https://thanhnien.vn/website-quang-ba-du-lich-viet-nam-tang-16000-bac-gianh-vi-tri-a-quan-khu-vuc-185251111105440782.htm