Vietnam welcomes nearly 17.2 million international visitors in 10 months of 2025

Photo caption — International tourists visit Hanoi's Old Quarter. Photo: Thanh Tung/VNA

Information from the Vietnam National Administration of Tourism on the afternoon of November 6 also showed that international visitors to Vietnam by air reached 14.6 million, accounting for 84.9% of the total number of international visitors and an increase of 21.8% over the same period last year; by road reached 2.4 million, accounting for 13.9% and an increase of 21.4%; by sea reached 205,100, accounting for 1.2% (an increase of 8.5%).

In the first 10 months of 2025, Asia remained the key market, accounting for the highest proportion with 13.6 million visitors, up 21% over the same period. China and South Korea continued to be the two largest markets sending visitors to Vietnam tourism, of which China contributed 4.3 million visitors (accounting for 25.2%), and South Korea reached 3.6 million visitors (accounting for 21%).

In particular, tourism markets in the Southeast Asian region continued to record positive growth, with the number of visitors from Cambodia increasing by 50.3% and from the Philippines by 89.1%. Other markets in the region such as Malaysia increased by 15.8%, Singapore by 13.0%, Indonesia by 12.9% and Thailand by 10.1%.

In the group of large markets outside the region, the number of visitors from India increased by 45.7%, from Australia by 13.1%. Notably, the number of visitors from the Russian Federation increased by 182.2%; this is the highest increase among international markets to Vietnam in recent times.

Visitors from the European market increased the most among the regions, estimated at 34.9% with more than 2.1 million arrivals. In addition to the fact that October is the beginning of the international tourist season to Vietnam, this result also comes from the effectiveness of favorable visa policies and tourism promotion programs that have been implemented.

According to the General Statistics Office ( Ministry of Planning and Investment ), revenue from accommodation and catering services in the first 10 months of 2025 is estimated at 695,100 billion VND, accounting for 12% of total retail sales of goods and consumer service revenue, up 14.6% over the same period last year. Some localities have high revenue growth: Ho Chi Minh City increased by 18.1%; Da Nang increased by 16.1%; Can Tho increased by 12.8%; Hanoi increased by 12.2%; Hai Phong increased by 11.8%...

From the beginning of the year to the end of October 2025, tourism revenue is estimated at VND 77,400 billion, accounting for 1.4% of total retail sales of goods and consumer services revenue, up 19.8% over the same period last year. Localities with good growth include: Ho Chi Minh City up 23.2%; Hanoi up 20.4%; Quang Ninh up 18.2%; Vinh Long up 16.3%; Hue up 15.5%.

Based on the growth momentum after the COVID-19 pandemic, in early 2025, the Vietnamese tourism industry set a target of welcoming 22-23 million international visitors in the year. By August 2025, the Government issued Resolution No. 226/NQ-CP on growth targets for industries, sectors, localities and key tasks and solutions to ensure the country's economic growth reaches 8.3-8.5%. Accordingly, the Government assigned the tourism industry to strive to reach at least 25 million international visitors in 2025.

At the regular press conference for the third quarter of 2025 organized by the Ministry of Culture, Sports and Tourism, Deputy Director of the Vietnam National Administration of Tourism Pham Van Thuy commented that the goal of welcoming 25 million international visitors in 2025 is a big challenge but can be achieved if the industry accelerates and focuses on implementing key solutions in the remaining time of the year.

The top priority is to develop unique tourism products with their own identity, meeting new trends of tourists; strengthen the linkage of service chains from travel, transportation, accommodation to cuisine and shopping to create a complete and attractive experience. Along with that, it is necessary to promote domestic and international tourism promotion activities, apply digital technology and multimedia communication to spread the image of Vietnam as a destination; continue to improve support mechanisms and policies, especially on entry visas, to create favorable conditions and attract more international tourists.

According to Mr. Vu The Binh, Chairman of the Vietnam Tourism Association, to attract more international visitors, the tourism industry needs to focus on two main solutions. First of all, it is necessary to promote digital communication and increase promotion on online platforms to promote the image of Vietnamese tourism to the world, especially focusing on key markets and emerging potential markets. At the same time, it is necessary to prioritize direct promotion activities with international travel businesses through organizing survey groups (Famtrip), introducing new tourism products and services, thereby encouraging partners to bring visitors to Vietnam in 2025 and the following years.

Source: https://baotintuc.vn/du-lich/viet-nam-don-gan-172-trieu-luot-khach-quoc-te-trong-10-thang-nam-2025-20251106185839273.htm