
Attract international tourists
This is the time when many countries in Europe and America enter the freezing season, with temperatures in some places dropping below 0°C. Therefore, tourists often take advantage of their year-end vacation to find warm weather, both to avoid the cold and to save on heating costs.
The coastal area of Phan Thiet - Mui Ne is often the first choice of tourists, because this place has a mild climate, beautiful sunshine, little rain and storms, wild landscape and friendly services. In particular, Mui Ne is one of the most famous beach paradises in Vietnam with fine white sand, turquoise sea and especially exciting water sports activities that have attracted tourists to this place.
Although it is just the beginning of the peak season for international visitors, accommodation establishments said that most rooms have reached more than 60%, the room rate will gradually be filled in December for Christmas and January for New Year. According to the assessment of resorts in Mui Ne, this year the tourist market in Russia and Northern Europe tends to increase. In particular, the 45-day visa exemption policy in many countries, as well as many stimulus policies from local authorities, attract more visitors to Mui Ne.

If in the past, Mui Ne mainly welcomed visitors from Russia and Ukraine, this year the tourist market from countries such as Poland, the Netherlands, England, Germany, France, etc. has tended to increase. Mr. Dang Minh Huy - manager of Vitoria resort in Mui Ne said that although the number of visitors from these countries is small, they are high-class visitors. They often stay for at least 7-10 days and some families stay for up to half a month, enjoying high-class services on-site, as well as participating in water sports such as kite surfing, windsurfing, etc. This is the ideal time for visitors to experience special sports in this Mui Ne sea area. Ms. Joe Mathan - a tourist from Australia shared: "The weather in Mui Ne this season is very pleasant, there is no harsh sunlight so my family can lie in the sun all day on the beach, it's great. This is the third time my family has returned here because the space is quite peaceful, the cuisine is diverse, most of the dishes are very delicious".
In 2024, the number of international visitors to the province is expected to increase compared to previous years. These are positive signs for Lam Dong tourism industry to expect that the growth momentum will continue this year. To attract more and more international visitors, Lam Dong tourism industry is making efforts to diversify the market along with improving service quality and innovating tourism products. In addition, it will continue to promote advantages and improve the quality of products and types of strengths such as beach resorts, adventure sports tourism, health care tourism, etc.
Innovate to attract customers
Lam Dong blue sea has the advantage of sea tourism, considered one of the "bright spots" attracting international visitors during this holiday season. Therefore, the province's tourism industry has come up with plans to ensure effective management of tourism services, and businesses have invested in additional services and amenities. Developing sustainable tourism towards green, clean, friendly, and safe tourism, with the goal of "culture as the core, "green" tourism as the strength to attract tourists to Lam Dong".

Nowadays, many hotels and resorts have boldly invested in upgrading facilities and interior design to create a better resting space for international tourists. In addition, restaurants have proactively linked with boat owners, after catching, classifying quality, fresh seafood to supply to restaurants, hoping to bring tourists the best quality, freshest meals.
In particular, to stimulate tourism, especially attracting international visitors to the locality, the province is promoting digital transformation in tourism activities, focusing on digitizing cultural heritage, designing 3D online tours; online exhibitions and 360-degree virtual tours, using automatic commentary systems; building and developing digital platforms: QR codes; virtual reality, cloud computing storage... to serve the diverse needs of tourists.
Mr. John Will Ginson - a French tourist shared: “Before choosing Mui Ne beach for my trip, I carefully researched information on various platforms to see what tourists thought. Because besides Mui Ne, Nha Trang or Vung Tau beaches also have many similar characteristics. However, I still chose Mui Ne as my destination for this winter, because foreign travel sites highly appreciate the people and services here.”
The winter international tourist season has just begun, but with careful preparation by businesses, support from the locality and a flexible visa policy, it is expected that the number of international visitors to Lam Dong will increase sharply, contributing to helping the tourism industry complete the goal of welcoming 23 million visitors in 2025 and soon become a key economic sector of the province.
Source: https://baolamdong.vn/lam-dong-bien-xanh-vao-mua-cao-diem-don-khach-tru-dong-399457.html






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