According to the report of the General Statistics Office ( Ministry of Finance ), in October, international visitors to our country reached 1.73 million arrivals, an increase of 13.8% over the previous month and an increase of 22.1% over the same period last year. In the first 10 months of 2025, international visitors to Vietnam reached nearly 17.2 million arrivals, an increase of 21.5% over the same period last year.
Of which, arrivals by air reached 14.6 million, accounting for 84.9% of international arrivals and increasing by 21.8% over the same period last year; by road reached 2.4 million, accounting for 13.9% and increasing by 21.4%; by sea reached 205.1 thousand, accounting for 1.2% and increasing by 8.5%.
In the first 10 months of 2025, Asia remained the key market, accounting for the highest proportion with 13.618 million visitors, up 21% over the same period. This reflects Vietnam's position as a leading destination in the region, especially attracting tourists from Korea, China, Japan and ASEAN countries.
The second market is Europe with 2.127 million visitors, a sharp increase of 34.9%, this is the highest increase in the regions, and is also a positive signal showing that the market far from Vietnam is recovering quickly, thanks to the expanded e-visa policy and campaigns to promote the image of Vietnamese tourism in European countries.
Along with the increase in international visitors, tourism revenue in the first 10 months of 2025 is estimated at VND 77,400 billion, up 19.8% over the same period in 2024; revenue from accommodation and catering services is estimated at VND 695,100 billion, up 14.6%. Total retail sales of goods and consumer service revenue nationwide reached VND 5,770,000 billion, up 9.3%, showing that tourism is one of the important bright spots in the domestic service and consumption sector.
Director of the General Statistics Office, Dr. Nguyen Thi Huong, commented that thanks to favorable visa policies, tourism promotion programs were promoted following activities to celebrate major national holidays, and the signing ceremony of the International Convention against Cybercrime held in Hanoi on October 25-26, 2025, which attracted a large number of international visitors to Vietnam last October. At the same time, the last months of the year are often the peak season for welcoming international visitors, and the number of visitors is forecast to continue to increase.
Key tourist destinations such as Hanoi, Ho Chi Minh City, Quang Ninh, Khanh Hoa and Phu Quoc all recorded a steady increase in international arrivals compared to the same period last year. Many new tourist destinations, experiential tourism products, green tourism, and cultural tourism have been invested in systematically, contributing to attracting visitors to stay longer and spend more.
In general, Vietnam tourism in 2025 will continue to grow comprehensively in most market areas, especially Asia and Europe. This result demonstrates the effectiveness of the open-door policy, visa expansion and international promotion activities, and affirms that the goal of welcoming over 20 million international visitors in 2025 is completely feasible.
Source: https://baotintuc.vn/van-hoa/du-lich-viet-nam-but-pha-manh-me-huong-toi-hon-20-trieu-khach-quoc-te-nam-2025-20251106095414375.htm
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