Vietnam Tourism: Taking consumers as the center, aiming for 1 quadrillion VND

Nowadays, tourists are not only interested in amenities and prices but also demand responsible experiences. From friendly accommodation environments, transparent services, to civilized behavior and respect for local communities, the trend of “green tourism ” and “responsible tourism” has become an important criterion, reflecting the sustainable development of the industry.

Criteria set “Enterprise for consumers” – a compass for sustainable tourism

In order to enhance social responsibility and protect consumer rights, the National Competition Commission ( Ministry of Industry and Trade ) has developed a set of criteria for "Enterprises for consumers", in which the tourism sector is identified as the focus of implementation. The set of criteria is based on five core pillars: transparency - safety - responsibility - respect - sustainability, guiding businesses to build trustworthy brands, reduce legal risks, create a healthy competitive environment and increase customer satisfaction.

Temple of Literature in Hanoi 1-1320.jpg

In the tourism sector, these criteria are demonstrated through specific actions. Businesses need to provide complete and honest information about tour prices, accommodation policies and service terms so that customers clearly understand their rights before participating. Ensuring the safety of tourists throughout the journey from transportation, accommodation to experience is a mandatory requirement. At the same time, businesses need to establish a transparent and quick channel to receive and process feedback, and commit to minimizing environmental impacts, protecting tourism resources and local culture. When applying these criteria, businesses not only improve service quality but also build trust, which is a key factor in retaining tourists and enhancing the Vietnamese tourism brand.

Dedicated service – protecting customer rights from the smallest details

In reality, protecting tourists’ rights is not just a regulation or commitment on paper, but also reflected in the service attitude and sense of responsibility of each individual in the industry. In Trang An ( Ninh Binh ), more than 400 households working in community tourism have been trained in communication skills, behavior and handling situations with customers. This model has become a typical example of “tourism for consumers”, where dedication and respect for customers are considered core values in the service.

According to the Ministry of Culture, Sports and Tourism, in the first half of 2025 alone, more than 30 accommodation establishments across the country were disciplined, warned or suspended for violating environmental, safety and service quality standards. In Khanh Hoa, 11 inspections were conducted on 27 tourism businesses, of which 12 were fined. These measures demonstrate the determination of the management agency to protect the legitimate rights of tourists, while encouraging businesses to operate transparently, professionally and responsibly.

Experts say that tourist trust is the most intangible but sustainable asset of the tourism industry. This trust is built from real experiences, from commitment combined with action, and from transparency in every smallest service. When businesses publicize policies, standardize contracts, and are willing to take responsibility for customers, they not only avoid legal risks but also create a reputable, safe and trustworthy brand.

Violations that are handled publicly and transparently not only deter wrongdoing but also strengthen the image of Vietnam as a civilized, professional and friendly destination in the eyes of international tourists.

Aiming for the goal of 1 quadrillion, developing with quality and trust

The tourism industry's revenue target of VND1 trillion by 2025 cannot be achieved by simply increasing the number of visitors, but must rely on service quality, experience and consumer satisfaction. This requires businesses to invest systematically in people, infrastructure, technology and service culture. Management agencies also need to continue to improve monitoring policies and encourage the application of the "Enterprise for Consumers" criteria set as a sustainable development standard for the entire industry.

When consumers – tourists are placed at the center, when businesses consider transparency and dedication as culture, Vietnamese tourism will not only recover strongly but also reach regional level, with the image of a safe, friendly and trustworthy destination.

Source: https://baolaocai.vn/du-lich-viet-nam-lay-nguoi-tieu-dung-lam-trung-tam-huong-toi-1-trieu-ty-dong-post886409.html