Top 10 international tourist markets to Vietnam

In the first month of the peak international tourist season of the year, Vietnam tourism recorded growth from many major markets.

Visiting coconut forests by basket boat is a green tourism product loved by international tourists when coming to Quang Nam - Photo: NAM TRAN

According to the report of the Vietnam National Administration of Tourism , the number of international visitors to Vietnam in October 2025 reached over 1.7 million, an increase of 13.8% over the same period in 2024. Thus, in the first 10 months of 2025, Vietnam tourism welcomed more than 17.1 million visitors.

In October, the number of international visitors to Vietnam from major markets all had strong growth. The top 10 largest international visitor markets include: China, South Korea, Taiwan (China), India, Russia, the US, Japan, Cambodia, Malaysia, and Thailand.

China remains the largest market sending visitors to Vietnam with more than 433,000 arrivals, accounting for 40% of the total number of international visitors. South Korea ranks second with 360,000 arrivals, followed by Taiwan with more than 106,000 arrivals.

After many consecutive months of decline, October 2025 also witnessed the return of Thai tourists when the number of visitors increased by 20% compared to September 2025.

Besides, some markets have a decrease in the number of visitors compared to September 2025 such as Japan (down 22%), Malaysia (down 19%)...

The number of domestic tourists in October 2025 is estimated at about 6 million, of which about 4 million are staying. The total number of domestic tourists in the first 10 months of 2025 is 125 million.

Total revenue from tourists in the first 10 months of 2025 is estimated at about 858,000 billion VND.

According to tourism experts, Vietnam has many open and transparent policies to attract international tourists. In addition, new flight routes are continuously being deployed to increase the advantage of accessing new markets.

Most recently, Etihad Airways has opened a direct flight route from Abu Dhabi with a frequency of 6 flights/day, expected to attract high-spending customers from the Middle East.

Previously, direct flights to India have helped Vietnam attract a significant number of tourists from this country.

By 2025, Vietnam aims to reach 25 million international visitors. Up to now, Vietnam has only welcomed about 68% of the set target.

NGUYEN HIEN

Source: https://tuoitre.vn/top-10-thi-truong-khach-quoc-te-den-viet-nam-dong-nhat-20251107171700509.htm