International Tea Festival 2025 – World-class event in Lam Dong

With the largest scale ever, the International Tea Festival - World Tea Fest 2025 will take place for nearly a month (from November 11 to December 7, 2025), expected to attract about 20,000 visitors. The event aims to honor the cultural heritage of Vietnamese tea, while promoting green economy and sustainable development for the domestic tea industry.

The event was jointly organized by Lam Dong Provincial People's Committee, Nam A Commercial Joint Stock Bank (Nam A Bank), Doi Dep Brand, Lam Dong Tea Joint Stock Company and Miss Cosmo Organization. Lam Dong - known as the "tea capital" of Vietnam - was chosen as the host destination thanks to its diverse climate and soil, along with the harmonious combination of traditional farming techniques and modern technology, creating unique, flavorful tea lines.

Mr. Mori Kazuki, General Director of Lam Dong Tea Joint Stock Company officially announced the 2025 International Tea Festival

The festival is divided into two main phases. Phase 1 (from November 11 to December 4) includes sideline activities: Artistic creation space on tea culture; tea startup competition for students (theme "Lighting the soul of tea, inspiring youth"); incense offering ceremony and "National drink" tea offering to King Hung...

Phase 2 (from December 5 to 7, 2025) is a series of main events including: exhibition of Vietnamese and international tea culture and technology experiences; " Diplomatic Tea" with the participation of 60 ambassadors from countries; international tea fair and exhibition; high-level conference on tea industry development strategy; street festival, grand music festival and Ao Dai performance by 80 Miss Cosmo contestants from around the world.

The Organizing Committee introduces events within the framework of the International Tea Festival

The World Tea Fest 2025 is expected to set many new records for tea, thereby contributing to promoting the image and affirming the position of Vietnamese tea in the domestic and international markets.

Vietnam is considered one of the cradles of the world's tea civilization, with a long tradition of cultivation and tea culture. In particular, Lam Dong - the tea capital of the country, is constantly developing, becoming a land of diverse climate and soil, creating unique tea lines with rich flavors. The harmonious combination of traditional cultivation techniques and the application of modern technology, along with the cultural identity of Vietnamese tea, is helping Lam Dong affirm its position and economic - cultural potential on the international tea map.

Representative of Nhan Dan Newspaper asked questions at the press conference

The 2025 International Tea Festival is considered a strategic step in the journey to position the Vietnamese tea brand in the international arena. The event also affirms the role and position of Lam Dong in the process of realizing the vision of becoming the center of tea culture in Asia, spreading the core value of "Vietnamese Tea - Vietnamese Soul" to friends around the world.

Organizing Committee representatives answer press questions

Speaking at the press conference, Mr. Mori Kazuki, General Director of Lam Dong Tea Joint Stock Company, said: The 2025 International Tea Festival is an event that closely connects the three elements of "heritage - economy - sustainable development" in Vietnamese tea culture. According to him, the festival not only honors the hundreds of years of traditional heritage of tea trees, preserves cultivation techniques and the art of tea tasting, but also promotes economic activities, promotes international trade, expands export markets and enhances the value of Vietnamese tea products. In addition, the program also emphasizes the element of sustainable development, encourages the application of organic agriculture, green technology and environmentally friendly production models, contributing to ensuring the long-term development of the Vietnamese tea industry.

img_3760(1).jpg — Signing of cooperation agreement between units participating in organizing the International Tea Festival

The 2025 International Tea Festival promises to become a key cultural, tourism and economic event of the year, spreading the message of “Vietnamese Tea – Vietnamese Soul” to the world. With a series of rich activities, the festival will be a special highlight in the year-end tourist season, contributing to attracting tourists and promoting the image of Lam Dong – a land of tea with great potential and identity.