Conference connecting supply and demand, promoting product consumption

On the afternoon of November 11, Khanh Hoa Department of Industry and Trade coordinated with the Department of Agriculture and Environment to organize the "Conference on connecting supply and demand, promoting consumption of Khanh Hoa province's products in 2025". Attending the conference were comrades: Tran Quoc Sanh - Deputy Director of the Department of Industry and Trade; Nguyen Thi Lan - Deputy Director of the Department of Agriculture and Environment.

Leaders of the Department of Industry and Trade and the Department of Agriculture and Environment chaired the conference.

Delegates attending the conference.

The program is organized to support businesses, cooperatives and production establishments trading OCOP products, typical rural industrial products of the province to expand the market, strengthen connections with distribution systems, supermarkets and e-commerce platforms. This is also an opportunity for large retailers and distributors to find stable, quality supplies right in the locality.

Deputy Director of the Department of Industry and Trade Tran Quoc Sanh spoke at the conference.

Deputy Director of the Department of Agriculture and Environment Nguyen Thi Lan spoke at the conference.

At the conference, representatives of Central Retail Group and Co.opmart supermarket system shared the import process, product standards, packaging, and traceability when bringing local products into the modern distribution system. Representatives of the Vietnam Software and Information Technology Services Association (VINASA) introduced digital transformation solutions and e-commerce applications to expand consumption channels and promote Khanh Hoa products. Many businesses and cooperatives discussed issues related to finding partners, building brands, and consuming products at retail systems in the province.

Business representatives speak at the conference.

Leaders of Co.opmart Nha Trang supermarket shared the necessity of consuming OCOP products in the retail system.

Delegates visit the exhibition booths.

Businesses connect and cooperate to consume products.

Businesses participating in the B2B connection program are looking for partners.

Speaking at the conference, Deputy Director of the Department of Industry and Trade Tran Quoc Sanh said that in recent years, Khanh Hoa province has focused on promoting trade promotion activities, promoting OCOP products, regional characteristics, many products with local brands have been present in supermarket chains and e-commerce platforms inside and outside the province. However, many establishments still face difficulties in expanding the market and accessing modern distribution systems. This conference is an opportunity for businesses and cooperatives to directly meet, exchange and sign cooperation agreements on product consumption, aiming at stable and sustainable development.

At the conference, a B2B (business-to-business) connection program took place with the participation of 60 businesses, cooperatives, production facilities in the province along with many supermarket systems and e-commerce platforms. The parties directly exchanged information, needs and agreed on the direction of cooperation in product consumption in the coming time.

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Source: https://baokhanhhoa.vn/kinh-te/202511/hoi-nghi-ket-noi-cung-cau-thuc-day-tieu-thu-san-pham-9bb7dae/