The power of resonance brings tourism to a breakthrough

Moc Chau National Tourist Area is blessed with a cool, fresh climate, many beautiful, majestic, pristine landscapes, famous landscapes, and unique, diverse ethnic cultures... However, in order for the potential to become a strength, tourism to be exploited systematically and deeply, it is necessary to have a proper development strategy and the cooperation of the business community.

Travel agencies experience at Bach Long glass bridge, Moc Chau Island tourist area.

Recognizing the reality and the desire to elevate local tourism, in 2017, 6 tourism businesses in Moc Chau, including: Pha Luong Tourism Joint Stock Company, Moc Chau Investment and Construction Joint Stock Company, Dairy Farm, Moc Chau Flower Cooperative, Cao Nguyen Ornamental Flowers Joint Stock Company and Happy Land Moc Chau Tourist Area, decided to cooperate to establish Best Tour Moc Chau, creating a complete chain of products and services, bringing the best experience to tourists; building a strong Moc Chau tourism brand.

The meaningful initial activity of the Best Tour Moc Chau association is the successful coordination of the Famtrip program for the Hai Phong travel association, opening an effective promotion and connection channel. This is the first time that Moc Chau businesses have proactively linked up, creating a common, professional "playground", introducing the beauty and potential of Moc Chau Plateau.

Best Tour Moc Chau Alliance organized a Famtrip group to survey products at Happy Land Moc Chau.

Mr. Nguyen Manh Hung, Chairman of the Best Tour - Moc Chau Tourism Alliance, said: Realizing the effectiveness of the association model, in 2018, the members established the Best Tour Moc Chau Tourism Joint Stock Company, transforming from a voluntary association into a professional legal entity, providing full-package land tour services, becoming a reliable partner, effectively supporting travel companies nationwide when bringing tourists to Moc Chau. In 2023, the Best Tour Tourism Alliance was officially established, expanding its scale to 11 members, operating in all areas of the tourism industry. This growth demonstrates the prestige of the brand, creating a comprehensive tourism ecosystem in Moc Chau.

With the motto of “Solidarity - Cooperation - Development”, the Best Tour Moc Chau Alliance is implementing many practical activities, bringing high efficiency, becoming a “specialty”, an effective bridge, introducing new destinations, quality tourism products of Moc Chau to travel agencies, bus companies, tour guides across the country. Thereby, travel agencies evaluate, link, build tours, tourist routes, new tourism products, contributing to spreading the image of Moc Chau plateau as dynamic, professional, hospitable.

Best Tour Moc Chau Alliance organized a Famtrip group to survey products at Dai Yem Waterfall Eco-tourism Area.

Mr. Dinh Hong Phuc, Deputy Director of Pha Luong Tourism Joint Stock Company, shared: By joining the Best Tour Moc Chau Alliance, we proactively connect and cooperate with travel and tourism companies to create a tourism ecosystem; learn from experience, attract domestic and international tourists, through investing in facilities, researching and creating new, unique, and attractive tourism products, such as: Dai Yem Waterfall Tourist Area; Moc Chau walking street - night market, and "The Nordic Village" eco-tourism area in Hua Tat village.

Impressed with the tourist areas, attractions, culinary and accommodation services introduced in the Famtrip "Quintessence of Moc Chau", Mr. Dang Van Quang, Director of Ha Long Smile Tourism Company, Quang Ninh Province, said: Through the Famtrip, we have a deeper understanding of the types of services in Moc Chau, new tourism products. From there, we have an overview of the potential for tourism development, the quality of tourism services, share experiences and have directions to build suitable tours, effectively exploit the potential and advantages of Moc Chau National Tourist Area; help customers have more experiences when coming to Moc Chau.

Best Tour Moc Chau Alliance organized a Famtrip group to survey Moc Chau Island Tourist Area.

The model of Best Tour Moc Chau is a successful example of business association. This proves that when businesses in the same industry know how to prioritize common interests, share resources, experience and markets, they will create a great resonance. That strength is helping each business develop, contributing to improving the overall competitiveness of an entire destination, creating jobs for local workers and promoting the development of other economic sectors.

Source: https://baosonla.vn/du-lich/suc-manh-cong-huong-dua-du-lich-but-pha-7QbivA8HR.html