The Power of Effective Communication: The Forum Brings Together More Than 500 Experts

Every day, urban consumers are exposed to a huge amount of information, finding effective communication solutions, optimizing costs and reaching the right target customers becomes an urgent priority for every brand.

The forum “Effective Brand Growth and Communication: The Power of Digital Elevator Media Channels” organized by Chicilon Media and MMA Global Vietnam took place in Hanoi (May 21) and Ho Chi Minh City (June 20), attracting more than 500 senior management experts in the fields of marketing, communication, advertising and 30+ prestigious speakers from domestic and foreign corporations such as Kantar Media, NielsenIQ, Publicis Groupe, Kotak 81, Mayora, TH True Milk, Richy, Karofi...

The forum attracts 500+ leading marketing experts.

With more than 20 million media accesses nationwide, the forum is not only a gathering of professionals but also the largest specialized event of the year on multi-touchpoint communication solutions, especially emphasizing the role and actual performance of the Digital Out-of-Home (DOOH) channel in the journey to reach modern customers.

Solving the urban communication problem in the context of a fragmented budget

In many in-depth discussion sessions, domestic and foreign marketing experts focused on solving the problem of how to optimize communication effectiveness in a crowded urban environment, when marketing budgets must be allocated to many platforms, while the demand for actual performance is increasing. Representatives of many large FMCG brands such as Mayora and Richy also directly shared their experiences in implementing multi-touchpoint campaigns and practical lessons on measuring the effectiveness of each communication channel in the customer journey.

The highlight of the event was two typical case studies from Mayora Vietnam and Richy, clearly showing how FMCG businesses leverage digital elevator communication platforms to increase brand reach and recall in urban environments.

Elevator advertising in Richy and Mayora's branding strategy

In her presentation at the event on May 21, Ms. Trinh Van - Marketing Director of Richy Group - introduced the product launch campaign of Karo Bear Chicken Fiber Cheese Cake with the highlight being the utilization of the wide coverage and area targeting feature of the elevator communication system.

Richy CMO, Ms. Trinh Van, shares about the product launch campaign.

Representative from Mayora Vietnam, Ms. Na Dinh - Head of Cookie Brands - also shared the Tet campaign for Danisa cookies at the recent event on June 20. Mayora chose to implement a multi-channel journey, combining many touch points, especially focusing on elevator advertising channels in office buildings, supermarkets and high-end residential areas during the peak consumption season.

By appearing in office buildings and apartment buildings with a large target population, the campaign not only optimizes access costs but also increases brand recall in a closed space with little distraction.

Head of Cookie Brands Mayora Vietnam, Ms. Na Dinh, shared at the event.

Elevator DOOH continues to lead in media performance

Also at the forum, Ms. Melanie Lindquist – Asia Pacific communications expert, OOH industry advisor and former APAC Managing Director, Talon OOH – shared a global perspective on urban communications trends. She emphasized the increasingly essential role of digital elevator communications in modern IMC strategies: “ Brands are increasingly leveraging the unique environmental characteristics of digital elevator communications to deploy more effective and impactful campaigns.”

NielsenIQ representative shares research data at the Forum.

At the forum, representatives of NielsenIQ and Kantar Media respectively announced the latest research results on digital elevator media performance in Vietnam in 2025: Up to 97% of respondents said that advertising on digital screens in elevators easily attracts attention, while the ability to remember brands and messages is superior to traditional OOH channels; and 69% said that elevator advertising is trustworthy, does not contain disturbing content or banned products, ensuring honesty and standards with the community.

Closing the series of events in Ho Chi Minh City and Hanoi, the forum “Effective Brand Growth and Communication: The Power of Digital Elevator Communication Channels” left many positive impressions in the Vietnamese marketing and communication community. The event once again affirmed the value and practical performance of digital elevator communication, not only in reaching the right target customers but also increasing reliability, optimizing costs and helping brands effectively present in the modern urban environment.

Ha An

Source: https://vtcnews.vn/suc-manh-truyen-thong-hieu-qua-dien-dan-quy-tu-hon-500-chuyen-gia-ar950010.html