In recent days, many brands have been named for violations or suspicions in advertising counterfeit/poor quality goods shared in the press and social networking platforms.

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Ngan 98, Doan Di Bang, Ngan Collagen (from left to right) are involved in a scandal related to product advertising.

The names involved in the incident such as: Doan Di Bang, Ngan Collagen, Ngan 98 also became the center of attention. They are all influential people on social networks who participated in advertising and product sales activities.

In response to reports that some online sellers are KOLs - famous people with influence on social networks, advertising many products suspected of being fake or poor quality goods and are being investigated and handled by authorities, the Department of Culture - Sports of Ho Chi Minh City said that the unit has been implementing measures to review and tighten management in the city.

Specifically, the Department has organized to disseminate and implement the Prime Minister 's dispatches on handling fake milk, fake medicine, and fake functional foods; at the same time, issued documents requesting social networking businesses in Ho Chi Minh City to proactively scan and remove advertisements related to violating products.

The Department also proactively coordinates with specialized agencies to strictly inspect advertising records and conditions, especially advertising products on medicines, milk, and functional foods according to the provisions of the Advertising Law and other relevant legal provisions when receiving and appraising records of advertising product notifications on billboards and banners to ensure legality, safety and effectiveness in conveying information to consumers in accordance with the provisions of the Advertising Law.

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Any illegal advertising will be strictly handled.

“Based on the Regulations on coordination in managing advertising activities in the City, issued together with Decision No. 521/QD-UBND dated February 15, 2024 of the City People's Committee, the Department always closely coordinates with functional agencies in inspecting, reviewing and handling violations of advertising, especially cases of false advertising, causing misunderstanding or affecting the health of consumers,” said the representative.

The Department of Culture and Sports of Ho Chi Minh City determined that advertising activities on social networks, especially by individuals with high followers, are growing and have a great impact on consumer behavior.

“We are proposing that the Ministry of Culture, Sports and Tourism issue legal regulations and strong sanctions to tighten management of online advertising activities, especially for KOLs - famous people with influence on social networks.

The goal is to ensure advertising activities are transparent, legal and protect consumer rights," said a representative of the Department.

Photos, clips: Documents

Should we 'ban' artists who violate the law or create conditions for them to correct their mistakes? A representative of the Department of Culture and Sports of Ho Chi Minh City said that if artists violate the law or social ethics, they will be punished, but it is also necessary to carefully consider and create opportunities for them to return to work based on their receptive attitude and repentance...

Source: https://vietnamnet.vn/tang-cuong-xu-ly-kols-nguoi-noi-tieng-ban-hang-gia-sau-vu-doan-di-bang-ngan-98-2408541.html