New Zealand aims to double tourism revenue

In an effort to boost economic growth, New Zealand continues to invest in the tourism industry, with the ambition to double the industry's contribution to the economy by 2034.

Hobbiton movie set, a favorite destination for tourists when coming to New Zealand.

The New Zealand government has just announced a NZ$35 million investment in the first phase to double the contribution of tourism to the country's economy . Under this plan, New Zealand aims to increase the number of visitors to the country to 4.78 million, higher than the pre-Covid-19 pandemic level, thereby increasing the contribution of the tourism industry to NZ$19.8 billion by 2034.

New Zealand Tourism Minister Louise Upston said that in the recently announced budget, the country will spend 6 million NZD on marketing campaigns to attract international tourists, especially from the Indian and Southeast Asian markets; spend 4 million NZD to improve tourist experiences and renovate roads, reducing traffic congestion; 3 million NZD to attract more economic events to take place in the country and 5 million NZD to organize major events.

The plan to double tourism revenue is divided into three phases, including short-term, medium-term and long-term. The detailed plan will be studied in more detail in the coming time, in which the long-term goal is to improve the quality of labor in the tourism industry, improve infrastructure, create and manage regional tourism areas and effectively use investment resources for the tourism industry.

Since last year, New Zealand has increased visa fees and other charges on foreigners, helping the country nearly triple its revenue from this sector, giving New Zealand more budget to reinvest in tourism.

Source: https://bvhttdl.gov.vn/new-zealand-dat-muc-tieu-tang-gap-doi-nguon-thu-tu-nganh-du-lich-2025061311093795.htm