Da Nang: Developing high-quality tourism associated with preserving and promoting the value of cultural and historical heritage

With open space, rich natural and cultural resources and strategic orientation, Da Nang city is striving to build the image of a leading tourist destination in the region and the world, in which preserving and promoting heritage values is identified as the foundation for sustainable development.

International visitors visit Hoi An ancient town

Open space – diverse tourism potential

According to the Department of Culture, Sports and Tourism of Da Nang City, after the administrative boundary consolidation, the city has 10 times more open space than before. Along with that are a series of advantages in natural and cultural resources, opening up many breakthrough development opportunities for the tourism industry.

In particular, the city’s coastline is now 217km long – more than doubled, stretching across many beautiful, pristine sea areas, connecting to islands, primeval forests and the world biosphere reserve of Cu Lao Cham. In addition to the landscape of the sea, islands, rivers, lakes and forest ecology, Da Nang also possesses a valuable multi-layered cultural heritage system.

The city currently has 2 world cultural heritages, 1 representative intangible cultural heritage of humanity, 1 documentary heritage and 1 world biosphere reserve recognized by UNESCO.

In addition, there are 8 national intangible cultural heritages, 6 special national relics, 84 national-level relics, 475 city-level relics, 19 national treasures, and a rich intangible cultural treasure such as culture, folk literature, performing arts, traditional festivals, handicrafts and folk knowledge.

With these abundant resources, Da Nang not only aims to become a national tourism center but also positions itself as a regional and international destination - where visitors can experience a harmonious combination of sea tourism, eco-tourism, heritage tourism and cultural festivals.

Da Nang develops high-quality tourism, associated with preserving and promoting the value of cultural and historical heritage.

According to the leader of the Department of Culture, Sports and Tourism of Da Nang city, in recent times, with the strong direction from the City Party Committee, People's Council, People's Committee and close coordination between sectors, businesses, people and the support of the press, tourism activities in Da Nang have clearly recovered after the severe impact of the Covid-19 pandemic.

Da Nang tourism brand has been affirmed through international awards and honors as Asia's Leading Event and Festival Destination; Top 50 most attractive tourist destinations worldwide, Hoi An ranked 6th in the top 25 most beautiful cities in the world in 2025...

According to statistics, in the first 6 months of 2025, the total number of visitors staying in the city is estimated at more than 8.6 million, an increase of 16% over the same period last year. Revenue from accommodation, food and beverage, and travel reached more than 29.9 trillion VND, an increase of 26%.

Currently, Da Nang leads the country in the number of high-end accommodation facilities with 164 4-5 star hotels, totaling more than 31,000 rooms. The system of new tourism products is diverse and unique with typical and rich products such as: Sea tourism, cultural heritage tourism, eco-agricultural-community tourism, festival-event tourism, MICE tourism, culinary tourism, golf tourism, wedding tourism...

A diverse and rich system of new tourism products. In the photo is the new eco-tourism destination Leaf Village & Farm

Developing tourism on heritage foundation

Based on the available potential and current development practices, Da Nang City has built a roadmap with key solutions to develop high-quality tourism, harmoniously combining with the work of preserving and promoting the value of cultural heritage and historical traditions. The key solutions identified include:

Firstly, regarding planning, reviewing and adjusting plans, projects and schemes according to the space and potential of the new city after the merger, while determining the orientation for developing high-quality tourism and services associated with preserving and promoting cultural and historical values as a foundation.

The second is infrastructure investment: investment in road and waterway traffic systems and lighting systems connecting to tourist destinations, rest stops, cultural-historical relics, cultural tourist destinations of ethnic groups; rural agricultural tourist destinations; investment in upgrading Chu Lai airport, expanding Da Nang airport, seaports, etc.

Third, develop tourism products associated with cultural heritage values, historical traditions, festivals, and traditional craft villages: Da Nang will organize traditional festivals, build craft village tours, "back to the source" tourism, and tourism associated with precious medicinal herbs such as Ngoc Linh Ginseng.

The green tourism ecosystem is also strongly developed with a focus on community tourism, rural agricultural tourism, associated with environmental protection and enhancing the role of indigenous people.

The city focuses on developing the brand “One green destination – 3 world-class experiences” in key heritage areas such as Hoi An Ancient Town, My Son Sanctuary, Cu Lao Cham Biosphere Reserve, and effectively exploiting the “Central Heritage Road” tourism route.

International visitors enjoy experiencing the vegetable growing process in Tra Que village

Along with that, focus on promoting the role as a member of the UNESCO Creative Cities Network. Effectively implement tasks and solutions to develop the cultural industry associated with building a creative city brand on the foundation of heritage.

Propose some mechanisms and policies to attract investors to develop the cultural industry and entertainment services to support the tourism industry. Create an environment, link and unlock resources, provide investment incentives, and encourage businesses and people through appropriate policies.

Fourth, continue to effectively preserve and promote the values of cultural heritage and historical traditions. Invest in restoring traditional cultural festivals and ethnic cultural festivals. Innovate methods of managing, protecting and promoting the values of cultural heritage and historical relics. Launch a movement for people and tourists to participate in protecting and preserving the values of cultural heritage and historical traditions. Mobilize social resources and international cooperation for conservation work.

Fifth, improve service quality and human resources: Da Nang is implementing the "Da Nang Tourism Culture" criteria set and expanding the "Green Tourism Criteria" throughout the area.

Hiring consultants to develop cultural-ecological-community tourism is also being promoted. At the same time, the city is strengthening vocational training and skills development, attracting high-quality human resources and international experts.

In particular, propaganda work to raise awareness of heritage conservation will be integrated into cultural, tourism and mass media activities to spread widely in the community.

Golden Bridge - an attractive check-in point for domestic and foreign tourists when coming to Da Nang

With a clear strategic orientation, large development space, rich heritage resources and strong political determination, Da Nang city is gradually affirming its position on the international tourism map.

The model of tourism development associated with heritage conservation is not only a solution to ensure sustainable development, but also a unique identity for Da Nang to conquer global tourists - becoming a safe, green, clean, friendly destination, a place where modernity and tradition, creativity and heritage converge.

Source: https://bvhttdl.gov.vn/da-nang-phat-trien-du-lich-chat-luong-cao-gan-voi-bao-ton-va-phat-huy-gia-tri-di-san-van-hoa-lich-su-20250804160828493.htm