80 years of historical imprints: Portraying a rising Vietnam
In keeping with the atmosphere of these historic autumn days,SHB, with its mission as a leading bank, has not only accompanied the country on its economic development journey for over 30 years, but has also always been present during important moments of the nation.
These are stories from glorious memories, proud moments recreated through a video series with historical witnesses – people who have accompanied the nation throughout 80 heroic years. Not only does it awaken national pride, but the content also inspires and motivates the younger generation to nurture aspirations and cultivate determination to enter a new era.
SHB spreads national spirit and love for homeland through a series of meaningful activities on September 2nd
Alongside its content series, SHB will revisit landmarks associated with the historical significance of September 2nd, such as Ba Dinh Square, August Revolution Square, and Dong Xuan Market… These stops are not only for recalling the sacred moments of the nation, but also for contemplating the changes the country has undergone over the years, thereby fostering greater appreciation for the past and a deeper awareness of the responsibility to build the future.
In addition, the campaign also offers many interesting interactive activities on the bank's media channels, such as: Giving gifts at branches, creating personalized T-shirts with customers using designs from the "Happiness is Being Vietnamese" gift collection… These activities are implemented flexibly both in person and online, opening up opportunities for a large number of customers, especially young people, to spread love for the country and connect traditional values with a modern spirit.
All of these contribute to creating an emotional, practical and engaging journey that is true to the core spirit: Happiness is being Vietnamese.
Gift collection and special offers
Also to celebrate the 80th anniversary of Independence Day, SHB will offer customers nationwide a special promotion called "Celebrating National Day - Receive the 'Happiness of Being Vietnamese' Collection".
Accordingly, when registering for a new account or successfully transacting with products such as payment accounts, SHB SAHA application, international cards (debit, credit), consumer loans, savings, investments and insurance, etc., customers will immediately receive convenient gifts in the collection "Happiness is being Vietnamese".
The gift set, including a T-shirt, canvas bag, bandana, thermos, ID card lanyard, etc., is designed and produced by Tò He, a social enterprise established in 2006, specializing in providing handcrafted products, fashion , and creative gifts – bearing the mark of 80 years of Independence as spiritual gifts conveying national pride and Vietnamese inspiration in every detail.
40,000 gifts with a distinctly Vietnamese flavor will be sent to SHB customers on the occasion of Independence Day.
With over 40,000 gifts distributed, SHB expresses its deep gratitude to millions of customers who have been and continue to be partners in building a happy and sustainable financial future. The more transactions customers make, the more opportunities they have to own additional gifts from the collection, corresponding to the number of products and services they have chosen and used at SHB. Not only symbolic, each gift is also highly practical in daily life, from personal spaces to inspiring community events celebrating the 80th anniversary of the August Revolution and National Day on September 2nd.
Specifically, SHB is offering an additional special gift from its collection to customers born in 1945 or whose birthday coincides with Independence Day. This gift will be given separately when customers make any transaction at the counter during the program period, in addition to the regular product gifts. This is SHB's heartfelt thank you to the generations who have shared the country's glorious historical journey.
Specifically for customers born on September 2nd, 1945, SHB respectfully presents the complete "Happiness is Being Vietnamese" collection as a meaningful congratulatory gift to citizens who were born on Independence Day, grew up with the times, and accompanied the nation through countless historical changes.
“SHB hopes that the ‘Happiness is Being Vietnamese’ collection will not only be a gift, but also a companion for customers on every journey, from financial transactions to daily experiences. It symbolizes sharing, connection, and the aspiration to build a prosperous future together, where happiness is nurtured by love for the country and the unity of millions of Vietnamese hearts,” an SHB representative shared.
Source: https://vietnamnet.vn/shb-gop-phan-khoi-day-tinh-than-hanh-phuc-la-nguoi-viet-nam-2428500.html
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