“Vietnam is calling” is still “causing a fever” with international tourists.

VHO - No longer a temporary trend on social networks, “Vietnam is calling” has become a global phenomenon, awakening the desire to explore Vietnam of millions of international tourists.

This wave not only reflects the growing appeal of Vietnam on the world tourism map, but also shows the international tourism community's ability to quickly grasp trends and thereby opens up a "golden opportunity" for Vietnam to promote its destinations.

“The Call” from Real Experience

Starting from June 2025, platforms such as TikTok, Instagram, and YouTube were flooded with videos of foreign tourists holding passports, dragging suitcases to the airport, immersing themselves in the Vietnamese landscape, with the hashtag #VietnamIsCalling.

Those videos attract millions of views, not thanks to special effects or paid advertising, but from the excitement and real vibes of tourists when coming to this land.

This trend is likened to a modern version of the legendary saying “The mountains are calling and I must go”, but with a distinct Vietnamese identity.

Terraced fields in Sapa, basket boats in the middle of coconut forests in Hoi An, iced milk coffee on the sidewalks of Hanoi or floating markets in the West… all appear vividly through the lenses of those who have truly been “called” by Vietnam.

No marketing campaign is as effective as real emotion. What makes “Vietnam is calling” different is that it does not come from tourism organizations or businesses, but from the travel community itself.

A Spanish female travel vlogger only needed to post a short clip of herself riding a motorbike through the Ha Giang roads to attract 5 million views and thousands of comments saying “I'm packing my bags now!”.

Canadian blogger Jonathan Rowe, who has traveled to 42 countries, exclaimed: “Nowhere has moved me as much as Vietnam. I was called – not by the call of luxury, but by the kindness of the people.”

These shares are more valuable than thousands of minutes of advertising, because they convey authenticity, which is the new standard in world tourism.

New trend: Travel is action, not just a dream

The big difference between “Vietnam is calling” and previous tourism media campaigns is that it inspires action. Participants not only post pictures, but also book tickets, pack their bags and explore for real. The online trend has stepped out of the virtual space and become a real stream of visitors.

What keeps tourists coming back is the vivid and intimate experience of going to the morning market with the locals, learning to wrap banh chung in a Northern village, rowing a boat on the Ngo Dong River, or eating broken rice in the heart of Saigon… not because the place is ugly or beautiful.

They come to Vietnam not to "check-in" but to touch every beat of life, feel the Vietnamese essence through every dish, voice, and look.

Behind the explosion of “Vietnam is calling” is a big lesson in destination communication in the digital age.

Without a budget of millions of dollars, Vietnam can still "call" the world if it knows how to nurture authentic experiences and create conditions for tourists to tell their own stories.

This is also a golden time for the tourism industry to grasp the trend, turning “Vietnam is calling” into a national campaign like “Amazing Thailand” or “Incredible India” did.

Because behind the dust of the trend is an opportunity: an opportunity to position Vietnam as a cultural - culinary - human destination, where experience is linked with depth.

The good news is that many international visitors have noticed a marked improvement in service quality. Some travel bloggers have shared that they “definitely return to Vietnam because everything is cleaner, friendlier and the prices are still reasonable.”

Cuisine is also a highlight that cannot be missed. Bread, vermicelli with grilled pork, sugarcane juice, three-color sweet soup… appear in a series of million-view videos, not only because they are delicious but also because they tell stories. Each dish is a cultural experience program, an “entrance ticket” to learn more about the land.

In addition to beautiful nature, unique culture, and unique heritage, Vietnam is also attracting visitors with new products such as: agricultural tourism, health care, adventure sports, tourist trains, golf tourism, etc. A dynamic, diverse, and safe destination is the reason why Vietnam stands out on the post-Covid-19 tourism map.

The best thing about “Vietnam is calling” is that anyone can join. No need to be a professional travel blogger, no need for expensive equipment, just love for Vietnam and a little bit of excitement for beauty.

This journey is not just for the tourism industry, but is the “call” of an entire friendly, hospitable nation, wanting to tell the world a story about itself, a story with majestic nature, warm hearts, identity and aspirations to rise up.

“Vietnam is calling” is an indication that Vietnamese tourism is on the right track: Developing from within, based on real experiences, connecting emotionally and leveraging the power of the community.

Source: https://baovanhoa.vn/du-lich/vietnam-is-calling-van-gay-sot-voi-khach-du-lich-quoc-te-158776.html