Doji Group was honored as Vietnam's national brand for 14 consecutive years.
Báo Lao Động•26/11/2024
On November 4, DOJI Group continued to be honored as Vietnam National Brand 2024, marking its 14-year journey of "taking off" and soaring high with elite jewelry.
Vietnam National Brand is the Government's only long-term trade promotion program, held every two years with a strict, rigorous and transparent selection process. The program aims to build the image of Vietnam as a country with a reputation for high-quality goods and services, increase pride and attractiveness of the country and people of Vietnam, contribute to promoting foreign trade development and improving national competitiveness. At the Ceremony to Announce Products that Achieve the National Brand of Vietnam in 2024, with the theme "Strengthening into the Green Era", Prime Minister Pham Minh Chinh highly appreciated and congratulated the efforts and important contributions of the Vietnamese business community and enterprises, especially the 190 enterprises with products achieving the National Brand in 2024. The Prime Minister said that these are all enterprises with impressive business results with a total revenue of 2.4 million billion VND in 2023, total contribution to the state budget of about 150 trillion VND, ensuring jobs for over 600,000 workers, actively participating in social security activities, contributing to promoting the country's rapid and sustainable development. Representing DOJI Group, Mr. Duong Anh Tuan - Deputy General Director of the Group received the 2024 Vietnam National Brand trophy. Photo: Doji In 2024, DOJI Gold and Gemstone Group was honored as a National Brand with 4 outstanding product/service lines, contributing to the brilliant picture of the Vietnamese jewelry industry, including: Diamond House - A brand that brings together luxurious and classy diamond jewelry products/collections; Wedding Land - A brand with key products being engagement rings and wedding rings; Kim Bao Phuc - A gold and fine art gift brand that has brought a new breeze to the Vietnamese art gift market; and DOJILAB - A prestigious diamond, gemstone, and precious metal appraisal service, ensuring accurate and reliable quality. To achieve this noble title, DOJI's product and service brands have met the selection criteria, focusing on quality, innovation - creativity and pioneering capacity in business operations. Diamond House, Wedding Land, Kim Bao Phuc and DOJILAB are the brands recognized as National Brands in 2024. Photo: Doji Consistent with the mission: "Towards people and for people with top quality products and services in production - business and corporate governance, for social prosperity, personal values and the quintessence of life", in the journey of 30 years of shining development, DOJI Group has continuously expanded its business - production scale with more than 50 branches and 200 jewelry centers nationwide. DOJI also continuously updates and applies modern technology to the production system to bring to the market jewelry collections with trendy designs, sophisticated craftsmanship, excellent quality, meeting the increasing needs of customers and the fierce competition of the market. DOJI Group representative attends the Ceremony to announce products achieving Vietnam National Brand 2024. Photo: Doji The 14-year journey of being recognized as a National Brand will continue and DOJI will continue to adhere to its sustainable and creative development strategy. The successes achieved are a stepping stone for DOJI Group to continue to conquer new heights, giving wings to the Vietnamese jewelry brand to stand shoulder to shoulder with brands in the region.
![[Photo] Prime Minister Pham Minh Chinh chairs the second meeting of the Steering Committee on private economic development.](https://vphoto.vietnam.vn/thumb/1200x675/vietnam/resource/IMAGE/2025/11/01/1762006716873_dsc-9145-jpg.webp)
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