Taylor Swift just did something no one expected

Taylor Swift's album 'The life of a Showgirl' has just reached over 3.5 million copies, officially breaking the 10-year record that Adele once held.

Taylor Swift's album launch party at Target in Times Square - Photo: John Taggart/EPA

Taylor Swift 's album The Life of a Showgirl has just become a global phenomenon, reaching 3.5 million album-equivalent units in just the first week of release , surpassing Adele's 3.482 million copies with the album 25 (2015).

This is the highest first-week sales record in modern music history, according to Luminate .

Taylor Swift creates miracles in the streaming era

According to Pitchfork , The Life of a Showgirl reached 3.2 million pure copies (physical and digital), which is a high not seen in nearly two decades.

Notably, the album also set a new record for vinyl sales, with more than 1.2 million vinyl copies sold in just 7 days.

In the US, AP News recorded that the album sold 2.7 million copies on the first day of release (October 4), a number that stunned experts.

In a context where most artists today rely on streams, Taylor Swift proves her timeless appeal by sparking fans' demand for physical albums.

Her most recent album, The Tortured Poets Department, sold 2.51 million copies in its first week, thus serving as a springboard for this new record.

Showgirl 's success also came shortly after the 89-minute film Taylor Swift: The Official Release Party of a Showgirl hit theaters and topped the North American box office, grossing $34 million in its opening weekend.

Since 2015, Adele's album 25 led by the hit Hello with 3.482 million copies sold in the first week is considered an "impregnable wall" in album sales.

After 10 years, Taylor Swift officially broke Adele's record - Photo: Etsy

The album 25 created a global phenomenon at that time, helping Adele become a contemporary pop icon. Taylor Swift surpassing that milestone after nearly 10 years is not only a victory in terms of numbers, but also shows the transfer of power between two generations of divas in the world music industry.

The Guardian wrote: "If Adele is the voice of emotion, then Taylor Swift is the symbol of new-age strategy and vision."

Rolling Stone magazine commented: "She is not only breaking records, she is redefining success in contemporary music."

The album's strategy of releasing multiple limited editions, unique designs, and theatrical "showgirl" imagery helped make the album a cultural phenomenon.

Spectacular performances and a global media campaign have kept The Life of a Showgirl a sellout in every format.

The performance of Taylor Swift's The Life of a Showgirl shows the vitality of the traditional distribution model in the streaming age.

While most artists rely on streaming, Taylor Swift proves that audiences are still willing to pay for physical products if artists are creative enough, know how to tell their stories, and build emotional connections with fans.

Taylor Swift's album "The Fate of Ophelia" has officially become the fastest song to reach 100 million streams in Spotify history, the first song to reach the milestone in less than 5 days.

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Source: https://tuoitre.vn/taylor-swift-vua-lam-duoc-dieu-khong-ai-ngo-toi-20251009093356832.htm